At abrdn, enabling our clients to be better investors drives everything we do.
Through the expertise, insight and innovation of our team, we aim to help clients create more ways for money to make an impact. We set our sights on giving them more confidence to achieve their goals, and more clarity about what they need next. And we focus on delivering outcomes that are more than just financial – by investing responsibly to build a better world.
Job Description Summary
The Commercial & Enablement Director is responsible for optimizing our client-led product offering and positioning, focus funds oversight, sales campaign management and end-to-end value proposition connectivity. The candidate is responsible for curating impactful, thought provoking, visually-engaging content, presentations and high-quality collaterals for abrdn’s fund products predominantly in HK / SG. This commercial role is essential to our ambition to gain significant market share in the region.
Duties and Responsibilities
- Lead in collaboration with Investment teams to develop key narratives for focused funds and localising the messaging to successfully position products with professional & retail investors.
- Develop strategies partnering Product and drive key content messaging to generate commercial opportunities by extracting the key differentiating features / key messages of an investment strategy
- Rally and influence Client Group, Products, Marketing and the Investment teams indesigning and delivering high quality product collaterals
- Apply an investor-centric lens and translate difficult/complex investment concepts into practical application content and drive key messaging by having a strong knowledge of core products and investment capabilities including equities, fixed income, private markets and multi asset as well as sustainable capabilities
- Management and maintenance of the product collateral production pipeline
Qualifications/Experience/Skills
- Master’s degree or higher
- At least 10 years investment, product management or product marketing experience within an investment management organization
- A deep understanding of the asset management industry in APAC (i.e. investment asset classes, markets and products/solutions), distribution channels (Wholesale/Institutional) and client needs
- Demonstrable experience working closely with sales, product, marketing and investment teams
- Strong background in delivering high quality product collateral such as pitch books, flyers, presentations, articles, interviews, infographics, and webpages
- Strong written/oral communication skills
- Strong ability to plan effectively, rally and influence constituents and take initiative
- Self-starter, highly motivated and can work independently
- Strong team ethos, with an ability to work in both a supporting and leading role
- Strong work ethic, professional demeanor, and an intellectual curiosity
- High level of personal integrity, regard for our clients and respect for colleagues
Talents
- Networking – builds a range of contacts both internally and externally and uses their knowledge to gain business advantage.
- Team work – is supportive of colleagues and is willing to share ideas and listen to others.
- Information gathering – knows where to get relevant information from, making use of all available sources.
- Planning & organising – schedules daily work and does not rely on others to prioritise activities.
- Client focus – maintains focus on client needs at all times and is flexible when trying to meet and exceed client expectations.
- Communicating & influencing – explains things clearly whether verbally or in writing and can present to a wide audience using an appropriate style and tone.
- Preference for Action – takes ownership for work and will see things through.
- Responsibility – demonstrates strong work ethic and takes initiative to meet client needs. Looks for opportunities to create value for the client.
- Tenacity – copes well with high volumes of work and thrives in a fast-paced work environment.
Our Inclusive Culture
We have a long-term commitment to building inclusive workplaces; we value diversity in our workforce and welcome enquiries from everyone. If you need assistance or a reasonable adjustment due to a disability please let us know as part of your application and we will assist.
