Product Marketing Manager
9 months ago
Product Strategy:
Develop and communicate a clear product strategy and roadmap for credit & services products
Identify market trends, custome..
Product Strategy:
- Develop and communicate a clear product strategy and roadmap for credit & services products
- Identify market trends, customer needs, and competitive offerings to inform product strategy
- Define target customer segments and value propositions for credit & services products
Product Development:
- Collaborate with cross-functional teams, including operations, marketing, merchandising, solutions, and finance, to develop and enhance credit & services products.
- Define product requirements, features, and user experiences
- Manage the product development lifecycle, from concept to launch, and ongoing improvements
Market Research:
- Conduct market research to identify opportunities and threats
- Analyze customer feedback and data to iterate on product offerings
- Stay informed about regulatory changes impacting credit & services products
Financial Analysis:
- Manage the financial performance of credit & services products, including pricing, profitability, and revenue targets
- Monitor key performance indicators and implement strategies to optimize financial outcomes
Performance Reporting:
- Provide regular reports and updates to senior management on the performance of credit products
- Use data and key performance indicators to make data-driven decisions and recommendations
Knowledge & Experience
- Minimum 5 years of working experience
- Strong knowledge of credit and services products
- Proficient in MS Office & Excel
- “O” Level/ ITE Nitec/ Diploma in related field
Personal Attributes
- Excellent analytical, strategic, and problem-solving skills
- Effective communication and collaboration skills
- Ability to lead and motivate cross-functional teams
- Strong project management skills
- Customer-centric mindset
- Must be willing to work on Weekends and Public Holidays
- Able to work retail hours
- Proficient in PC
- Committed and able to work independently
- Excellent time management skills and the ability to prioritize work
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