Digital marketing manager
1 month ago
The Digital Marketing Manager in an Indian restaurant in Singapore is responsible for developing and executing online marketing strategies to enhance ..
The Digital Marketing Manager in an Indian restaurant in Singapore is responsible for developing and executing online marketing strategies to enhance brand visibility, attract customers, and drive sales. Here’s a detailed job scope:
1. Strategy Development
- Create and implement a comprehensive digital marketing strategy aligned with the restaurant’s goals.
- Identify target audiences and tailor marketing efforts to reach them effectively.
2. Social Media Management
- Manage the restaurant’s social media profiles (e.g., Instagram, Facebook, Twitter).
- Develop engaging content that showcases the restaurant’s offerings, culture, and events.
- Monitor engagement and respond to customer inquiries and comments.
3. Content Creation
- Create high-quality visual and written content, including blog posts, videos, and promotional materials.
- Highlight unique dishes, special events, and cultural aspects of Indian cuisine.
4. SEO and Website Management
- Optimize the restaurant's website for search engines to improve visibility.
- Ensure the website is user-friendly and updated with current menus, promotions, and events.
5. Email Marketing
- Develop and manage email marketing campaigns to engage customers and promote special offers.
- Build and maintain a subscriber list, ensuring compliance with data protection regulations.
6. Online Advertising
- Plan and execute online advertising campaigns (e.g., Google Ads, Facebook Ads) to attract new customers.
- Monitor and analyze campaign performance, adjusting strategies as necessary.
7. Partnerships and Collaborations
- Collaborate with food bloggers, influencers, and local businesses to enhance brand awareness.
- Manage partnerships with delivery platforms and promotional sites.
8. Analytics and Reporting
- Use tools like Google Analytics and social media insights to track performance metrics.
- Prepare regular reports on marketing effectiveness and customer engagement.
9. Reputation Management
- Monitor online reviews and feedback on platforms like Google, TripAdvisor, and social media.
- Respond to reviews and engage with customers to maintain a positive brand image.
Skills Required:
- Proficiency in digital marketing tools and platforms.
- Strong understanding of SEO, SEM, and social media strategies.
- Excellent communication and content creation skills.
- Analytical mindset with the ability to interpret data.
Key Goals:
- Increase brand awareness and online presence.
- Drive foot traffic and online orders.
- Foster customer loyalty through engagement and communication.
This role is crucial in helping the restaurant stand out in a competitive market and connect with customers in a meaningful way.
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