o Marketing Management:
· Conduct market research and analysis to provide insights and inputs on marketing objectives and KPIs.
· Overseeing the planning and production of marketing and promotional materials.
· Planning, promoting, and executing community events and local marketing initiatives.
· Researching and implementing new local marketing methods and following up on trends.
· Research marketing initiatives of the company’s competitors and identify areas to improve.
o Brand Partnership
· Identify and establish strategic partnerships with brands and stores that align with the brand's values, target audience, and marketing objectives.
· Negotiate partnership agreements, sponsorships, and collaborations with brands, outlining mutual benefits, expectations, and deliverables for both parties.
· Develop integrated marketing campaigns leveraging brand partnerships to enhance brand awareness, drive engagement, and reach new audiences.
· Collaborate with partners and their marketing teams to create co-branded marketing materials, including digital content, social media assets, and promotional merchandise.
· Amplify partnership initiatives through cross-promotion on social media, email marketing, and other digital channels, leveraging their customers and online communities.
o Business to Business Marketing
· Develop and implement B2B marketing strategies to target businesses, enterprises, and corporate clients, driving lead generation, customer acquisition, and revenue growth.
· Establish long-lasting partnerships and ensure that the partnership offers mutual benefits and aligns with the interests and objectives of both parties.
o Events Management
· Plan and execute marketing events, including product launches and pop-up stores to enhance brand visibility and generate leads.
· Coordinate all aspects of event logistics, including venue selection, vendor management, budgeting, scheduling, and on-site coordination.
o Team management
· Work closely with the marketing team to develop impactful marketing assets, including copywriting, visual content, and multimedia materials.
· Coordinate the execution of marketing activities across multiple channels, ensuring consistent messaging and brand identity.
· Assist with managing a team of marketing professionals, providing guidance, coaching, and support to drive performance and foster a collaborative work environment.
o Reporting and Monitoring
· Evaluate the effectiveness of marketing efforts through the thorough analysis of key metrics, such as conversion rates, engagement levels, and customer acquisition costs.
· Monitor campaign performance in real-time, making adjustments and optimizations as needed to maximize effectiveness and ROI.
· Provide regular reports and presentations to senior management, highlighting campaign results, insights, and recommendations for improvement.
o Other Ad-hoc Duties:
· Be part of the rotation to pick and pack customers’ orders on a weekly basis.
· Assist in stock takes.
· Liaise with delivery partners for any delivery and collection matters.
· Assist in the set-up of event pop-ups.
· Participate and promote our products during events.
· Assist in the planning and execution of photoshoots and media events.
o Cross-Functional Collaboration:
· Assisting the Marketing Director with the scheduling and organizing of events and marketing efforts.
· Collaborate with cross-functional teams, including merchandising and product development to align marketing efforts with overall business objectives.
· Collaborate with the overseas team to standardise marketing strategies.
· Building relationships with potential suppliers, event organizers and the media.
o Undertake any other ad-hoc tasks as required
REQUIREMENTS
· Bachelor’s degree in marketing or related field.
· 3 – 4 years of working experience in the local fashion retail industry and/or in an Assistant Manager marketing role.
· Technical Skillset: Canva, Capcut, Adobe Illustrator and Photoshop.
· Exceptional communication and interpersonal skills.
· Detail-oriented, leadership skills and good time management skill.
· Experience in building and leading a team.
