Total 9 job vacancies by Welovesupermom Pte. Ltd.

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries

The Role

The Campaigns Manager will support campaign initiatives in line with our client’s requirement whilst still maintaining Supermom’s identity. In this role, you will work with a team to help to raise awareness of our clients, their brands, drive sales, help customer acquisition and retention through marketing initiatives and strategies that we will strategically deploy through Supermom as a platform. 

You will be responsible for coordinating and executing the following initiatives: 

Roles and responsibilities: 

-        Strategise , create and execute multi-channel marketing plans to deliver on lead generation campaigns for various client accounts. Channels include farming and direct marketing to existing bases, paid advertising, community marketing, events and partnerships, telesales, offline promoters, etc

-        Forecast budget/CPL and timelines for campaigns

-        Brief, project manage, and oversee the quality of work from a team of performance specialists, CRM specialists, data processing specialists, copywriters and designers, to deliver on campaigns. If needed, source for suppliers/freelancers and onboard them

-        Constantly monitor performance across multiple campaigns, and be agile in moving resources across campaigns or changing creatives/channels as needed, understanding drop-out points throughout the journey and troubleshoot accordingly, ultimately ensuring all deliverables are submitted on time and spend is within budget

-        Drive more sophistication in source attribution and performance measurement through learnings and analysis 

-        Understand our target audiences' behaviours, as well as analyse and segment our existing base, to improve new user acquisition and cross-sell

-        Continually find ways to optimise campaigns and maximise margins

-        Build long-term strategies for user acquisition while managing short-term fulfilment

-        Responsible for timely billing of clients

-        Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities. 

-        Work cross-functionally with various departments within the supermom brand.

Expectations:

• Minimum 6 years' experience in user acquisition marketing, either with B2C brands or with agencies
• Minimum 2 years' experience in people management
• Proven experience in managing successful B2C demand generation programmes 
• Hands-on experience in CRM/lifecycle marketing and/or performance marketing is a big plus
• Working knowledge of Hubspot, GA4 and Meta Marketing.
• Excellent time management and project management; able to multitask and handle multiple campaigns at the same time
• Agile when solving a range of implementation or operational issues
• Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders
• Meticulous and detail-oriented
• Proficient in written and spoken English

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now seeking an experienced and dynamic Accounting Director to lead our finance team and oversee all aspects of the accounting function.

The ideal candidate will have a proven track record of managing a team of finance executives and driving strategic initiatives to optimize financial performance. This role requires strong leadership skills, in-depth knowledge of accounting principles, and the ability to collaborate effectively across departments. The Accounting Director will play a key role in shaping the financial strategy of the organization and ensuring compliance with regulatory standards.

Responsibilities:

• Lead and manage a team of finance executives, providing guidance, mentorship, and support to achieve departmental goals and objectives.
• Develop and implement accounting policies, procedures, and internal controls to ensure accuracy, compliance, and efficiency.
• Oversee the month-end and year-end close processes, including financial statement preparation, reconciliations, and analysis.
• Collaborate with cross-functional teams to develop and monitor budgets, forecasts, and financial plans aligned with organizational objectives.
• Provide strategic financial insights and recommendations to senior management to support decision-making and drive business growth.
• Coordinate and facilitate external audits, tax filings, and regulatory compliance requirements.
• Evaluate and optimize financial systems and processes to streamline operations and enhance productivity.
• Stay abreast of industry trends, regulations, and best practices in accounting and finance, and ensure the organization remains compliant.
• Manage relationships with external stakeholders including auditors, tax authorities, and financial institutions.
• Foster a culture of accountability, collaboration, and continuous improvement within the finance team.

Company Culture:

We are a values-driven organization committed to excellence, integrity, and innovation. Our culture is built on collaboration, accountability, and continuous improvement. As an Accounting Director, you will have the opportunity to make a significant impact on our organization's success and contribute to our mission of delivering exceptional financial performance. Join our team and be part of a dynamic and supportive work environment where your talents and contributions are valued and recognized.

• Bachelor's degree in Accounting, Finance, or related field. CPA designation preferred.
• Proven experience (X years) in a leadership role overseeing accounting and finance functions, preferably in a complex organization.
• Strong technical knowledge of accounting principles, financial reporting standards, and regulatory requirements.
• Demonstrated experience in managing and developing a team of finance professionals.
• Excellent analytical and problem-solving skills with a strategic mindset.
• Effective communication and interpersonal skills, with the ability to influence and negotiate at all levels of the organization.
• Proficiency in accounting software such as QuickBooks, SAP, or similar platforms.
• Ability to thrive in a fast-paced environment and manage competing priorities effectively.
• High level of integrity, professionalism, and attention to detail.
• Continuous learner with a commitment to personal and professional growth.

What do we offer?

• Robust compensation package
• Comprehensive ongoing training and professional development career path programs
• Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and growing fast in other SEA countries, we are looking for Head of FMCG Sales (Singapore) to be a part of this growth story.

This role focuses on partnership development and harness opportunities to drive new initiatives with our biggest enterprise clients in FMCG and agency partners (i.e. Media, PR, Digital and Creative) and growing our business volume with them.

You will collaborate with the Sales, Marketing, Commercial Solutions Development teams to create new ways of working with our agency partners to grow revenue for our portfolio of advertising products and services.

Your role:

• You must have extensive network of agency contacts and years of account servicing or sales experience working for/with agencies
• Nurture strong agency relationships to discover new ad revenue streams
• Partner with the agency's investment, planning, strategy, creative, and digital leads to assess client goals; and develop strategies that deliver pre-determined goals by leveraging Welovesupermom’s full portfolio of solution capabilities and assets
• Collaborate with internal stakeholders including Revenue Growth on RFP strategy and response to briefs
• Reviews clients’ advertising plans with the Revenue Growth for delivery and fulfilment
• Reviews fulfillments done by Revenue Growth team to ensure the strategy and objectives are met prior to submission to the client.
• Reviews annual projections of client gross income and personnel needs.
• Ensures a high level of agency performance on behalf of clients assigned.
• Periodically reviews account profitability to ascertain that a reasonable profit is being earned from the work done for each client.
• Proactively recommend strategies to Supermom top management to better engage and grow revenue from media agencies
• Discover creative solutions to day to day portfolio level challenges
• Create new portfolio level opportunities
• Create presentation materials and deliver for internal and external meeting

Requirements:

• At least 10+ years of media agency experience
• Extensive networks and contacts in FMCG and media agency industry
• Able to network and entertain clients to build relationships
• Excellent sales and negotiation skills with acute business sense
• Entrepreneurial with excellent communication skills and the ability to work calmly under pressure
• Good understanding of how agencies measure performance with relevant KPIs
• Good understanding of how agencies evaluate vendors and partners

Benefits:

• Robust compensation package: Base-plus-commissions
• Bonus plans based on individual, team and/or campaign deliveries

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for a Campaigns Executive, to be part of this exciting growth story.

The Campaigns Executive will support campaign initiatives in line with our client’s requirement whilst still maintaining Supermom’s identity. In this role, you will work with a team to help to raise awareness of our clients, their brands, drive sales, help customer acquisition and retention through marketing initiatives and strategies that we will strategically deploy through Supermom as a platform.

 You will be responsible for coordinating and executing the following initiatives:

 Roles and responsibilities:

• Create and execute multi-channel marketing plans to deliver on lead generation campaigns for various client accounts. Channels include farming and direct marketing to existing bases, paid advertising, community marketing, events and partnerships, telesales, offline promoters, etc

• Brief, project manage, and oversee the quality of work from a team of performance specialists, CRM specialists, data processing specialists, copywriters and designers, to deliver on campaigns. If needed, source for suppliers/freelancers and onboard them
• Constantly monitor and track performance across multiple campaigns and create the right reporting frameworks for analysis and reporting.
• Manage business as usual aspects for a campaign to ensure smooth execution and delivery.
• Understand our target audiences' behaviours, as well as analyse and segment our existing base, to improve new user acquisition and cross-sell
• Continually find ways to optimise campaigns and maximise margins
• Build long-term strategies for user acquisition while managing short-term fulfilment
• Responsible for timely billing of clients
• Work cross-functionally with various departments within the supermom brand.

• Minimum 3 years' experience in user acquisition marketing, either with B2C brands or with agencies
• Proven experience in managing successful B2C demand generation programmes
• Hands-on experience in CRM/lifecycle marketing and/or performance marketing is a big plus
• Working knowledge of Hubspot, GA4 and Meta Marketing is a plus
• Excellent time management and project management; able to multitask and handle multiple campaigns at the same time
• Agile when solving a range of implementation or operational issues
• Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders
• Meticulous and detail-oriented
• Proficient in written and spoken English

What we offer

Robust compensation package

Comprehensive ongoing training and professional development career path programs

Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals

Events Intern

Job Description:
We are looking for an enthusiastic Events Intern to help with the planning, coordination, and execution of seminars/webinars for pregnant moms and parents with toddlers. This is a great opportunity to learn about events organisation and events marketing.

Responsibilities:

• Events Planning: Help with the organisation and execution of physical and virtual events, such as seminars and webinars. Tasks include sourcing for speakers, sourcing for venues, handling on-site setup and logistics, etc.
• Events Marketing: Assist in creation of marketing materials and liaising with marketing teams to promote and drive registration for the events. Track performance and highlight to teams what messages are working well or not.
• Sponsors Management: Assist with the management of event sponsors, ensuring sponsors' entitlements are met, sponsors are briefed on event logistics.
• Speakers Management: Assist with the management of speakers, ensuring content they are going to present is appropriate, slides are formatted properly.
• Tracking and Reporting: Assist in tracking the performance of event registration, identify areas for improvement, and work with marketing teams to increase registration numbers.
• Research Competitors: Help gather information about competitors’ events and identify opportunities to improve our strategies.

Requirements:

• Interest in events management.
• Strong communication skills (both written and spoken).
• Organized and able to handle multiple tasks at once.
• Attention to detail and a willingness to learn.
• Able to support weekend events (with time off in lieu).

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for a Campaigns Director/Senior Manager (Lead Generation), to be part of this exciting growth story.

Responsibilities

• Strategise and create multi-channel marketing plans to deliver on lead generation campaigns for various client accounts. Channels include farming and email/Whatsapp marketing to existing bases, paid advertising, community marketing, events and partnerships, telesales, offline promoters, etc.
• Brief, project manage, and oversee the quality of work from a team of performance specialists, CRM specialists, data processing specialists, copywriters and designers, to deliver on campaigns. If needed, source for suppliers/freelancers and onboard them.
• Forecast budget/CPL and timelines for campaigns.
• Constantly monitor performance across multiple campaigns, and be agile in moving resources across campaigns or changing creatives/channels as needed, understanding drop-out points throughout the journey and troubleshoot accordingly, ultimately ensuring all deliverables are submitted on time and spend is within budget.
• Drive more sophistication in source attribution and performance measurement.
• Understand our target audiences’ behaviours, as well as analyse and segment our existing base, to improve new user acquisition and cross-sell.
• Continually find ways to optimise campaigns and maximise margins.
• Build long-term strategies for user acquisition while managing short-term fulfilment.
• Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities.
• Responsible for timely billing of clients.
• Be the subject matter expert for omnichannel lead generation campaigns, advising on best practice, feasibility, pricing/CPL, as well as timeline and budget needed for new campaigns/clients.
  

Requirements

• Minimum 8 years’ experience in user acquisition marketing, either with B2C brands or with agencies
• Minimum 2 years’ experience in people management
• Proven experience in managing successful B2C demand generation programmes
• Hands-on experience in CRM/lifecycle marketing and/or performance marketing is a big plus
• Working knowledge of Hubspot and GA4
• Excellent time management and project management; able to multitask and handle multiple campaigns at the same time
• Agile when solving a range of implementation or operational issues
• Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders
• Meticulous and detail-oriented
• Proficient in written and spoken English
  

Benefits

• What we offerRobust compensation package: Base-plus-commissions
• Bonus plans based on individual, team and/or campaign performances
• Comprehensive ongoing training and professional development career path programs
• Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals
  

1. Partner Liaison:

- Collaborate and maintain strong relationships with existing Indonesian business partners

- Facilitate effective communication between Singapore businesses and Indonesian B2B partners.

2. Network Utilization:

- Leverage personal Indonesian network to identify and connect with suitable partners aiming to internationalize in Indonesia.

3. Strategic Partnership Development:

- Identify potential partners who have not met their target.

- Actively engage and foster relationships with new partners to expand company's network and offerings.

4. Reporting and Collaboration:

- Provide regular reports on partnership development and activities.

- Work directly with the CEO, ensuring alignment with company's strategic goals.

Qualifications:

- Proven experience in business liaison, partnership development, or related roles.

- Extensive network in Indonesia with a focus on B2B connections.

- Strong communication and interpersonal skills.

- Familiarity with the Indonesian business landscape.

- Ability to work independently and collaboratively.

We are seeking an experienced CRM Director to oversee our marketing technology stack and customer lifecycle marketing. The ideal candidate will have a strong background in CRM systems, specifically Hubspot, and will be responsible for driving customer engagement, retention, and growth.

Key Responsibilities

1. Strategic Planning and Implementation

• Lead CRM strategy development and execution, aligning with company objectives and KPIs.
• Own the CRM roadmap and manage prioritization and resource allocation.

2. Martech Stack Management

• Oversee the entire HubSpot infrastructure, including data management, segmentation, and integrations with other systems.
• Evaluate new technologies and add-on applications to improve and optimize marketing performance.

3. Lifecycle Marketing

• Develop and execute customer lifecycle marketing campaigns to drive engagement, reduce churn, and increase customer lifetime value.
• Use analytics to monitor customer journeys and optimize at various touchpoints.

4. Leadership and Collaboration

• Lead and manage the CRM team, ensuring effective collaboration across marketing, sales, and customer success.
• Collaborate with cross-functional departments to align CRM strategies and activities.

5. Reporting and Analytics

• Track and report on CRM metrics, providing actionable insights.
• Make data-driven decisions to enhance customer engagement and improve ROI.

6. Budget Management

• Oversee the CRM budget, ensuring maximum ROI.

7. Compliance and Data Management

• Ensure all CRM activities comply with industry regulations and data protection laws.

Qualifications

• Minimum of 5 years of experience in a CRM leadership role.
• Extensive experience with HubSpot or similar CRM platforms.
• Strong understanding of customer lifecycle marketing.
• Proficiency in data analytics and performance metrics.
• Excellent leadership and communication skills.
• Certified in HubSpot CRM is a plus.

Supermom, an AI data powerhouse leading the charge in transforming family living in Southeast Asia, is on a mission to empower parents and families to live smarter and better. With a robust presence in Singapore and rapid expansion in Indonesia, Malaysia, and other SEA countries, our platform stands as one of the largest family communities in the region. We are now on the lookout for a Data Solutions Architect with a strong Martech background to join our team and elevate our Customer Data Platform (CDP) to new heights.

As a Data Solutions Architect at Supermom, you will be at the heart of our data-driven initiatives, playing a crucial role in shaping our Martech strategies. You'll be the architect behind the data solutions that power our business strategies, making pivotal contributions to our data-driven decision-making process.

Responsibilities:

• Translate business requirements into robust data infrastructure, including as databases, data warehouses and data pipelines.
• Assess and determine infrastructure requirements for new databases implementations.
• Develop and enforce data management guidelines, standards,procedures and best practices to ensure data usability, quality and accuracy.
• Provide technical consultations to internal business teams, assessing the feasibility their data-related requirements.
• Lead continuous improvements and maintenance of our data infrastructure, including testing, optimization recommendations, and issue resolution.
• Collaborate with cross-funtional teams to meet project milestones and adhere to deadlines effectively.
• Uphold data security and ensure compliance with data governance policies, such as GDPR and PDPA.

• Understanding of the Martech ecosystem and various data types (transactional, behaviorial, psychometric, etc)
• Proven experienced in implementing organizational data strategies and data modeling.
• Expertise in establishing and maintaining data management standards.
• Strong experience in designing and deploying data infrastructures.
• Proficiency in SQL and other programming/scripting languages for data manipulation and automation.
• Experience in provisioning database/server infrastructure aligning with business needs.
• Excellent communication skills, capable of engaging both technical and non-technical stakeholder.
• Previous roles as a Database Administrator or Data Scientist are highly desirable
• Additional experience in software development or project management is a plus.

Comprehensive ongoing training and professional development career path programs

Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals