Total 6 Senior Executive brand manager job vacancies in D22 Jurong, Jurong Island, Tuas

We are looking for a passionate Brand Executive! You will be responsible for shaping and maintaining a positive brand image, driving customer loyalty, and helping the company achieve its marketing and business objectives. This role requires a combination of strategic thinking, creative skills, and a deep understanding of the market and customer behavior.

Responsibilities

• Supporting role to the Business Unit management, ensuring the project is aligned with the brand strategy plan and targeting excellent delivery on time
• Conceptualization of advertising and promotional (A&P) plans, initiatives, and activities in line with the company’s business plans and brand strategies
• Working closely with suppliers, business associates and management in formulating and implementing A&P initiatives
• Monitor brand performance through analysis, research, and responses on a regular basis
• Monitor, control and evaluate all advertising and promotion expenditure to ensure conformity to planned deployment
• Develop creative promotional campaigns to achieve sales objectives
• Identify opportunities within the current business model to optimize revenue growth
• Manage & generate content for website, social media, and other platforms
• Any other tasks as and when assigned by immediate superiors

Requirements

• Diploma/Degree in Business Administration, Marketing, Mass Communications, or related fields
• Entry Level Bachelor Candidates are welcome to apply
• At least 1-2 years of experience in Marketing, A&P, Marketing Communication in the food & beverage industry will be desired
• Ability to manage multiple projects with varying priority at one time – to deliver results on time and under budget
• Creative with an excellent aesthetic sense with a strong communication and presentation skills
• Sensitive to changes in consumer trends and lifestyles
• Willing to work in the West

The level of appointment offered will commensurate with candidate's experience.

Interested applicants are invited to apply with your detailed resume via the “Apply Now” option.

We thank you for your interest and regret that only shortlisted candidates will be notified.

Responsibilities:

• Assist in the development and implementation of marketing strategies and campaigns to promote our products and services.
• Conduct market research and analysis to identify trends, customer preferences, and competitors' activities.
• Support the creation and distribution of marketing materials, including brochures, flyers, presentations, and digital content (e.g., social media posts, email campaigns).
• Coordinate and execute promotional events, trade shows, and other marketing activities.
• Assist the sales team in generating leads, qualifying prospects, and scheduling appointments.
• Provide administrative support to the marketing and sales departments, including managing calendars, scheduling meetings, and preparing reports.
• Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding efforts.

Requirements:

• Diploma/Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Previous experience in marketing, sales, or a related role is a plus.
• Good time management.
• Good oral and written communication skills.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
• Ability to work effectively both independently and as part of a team in a fast-paced environment.
• Proactive attitude, with a willingness to learn and take on new challenges.
• Passion for marketing and sales and with a creative mindset.
• Able to work under tight deadlines and schedules.

Responsibilities:

• Assist in implementing brand strategies to enhance brand visibility and market presence.
• Collaborate with cross functional teams to align brand initiatives with overall company objectives.
• Monitor social content and working with agency in content creation, ensuring consistency in brand message and visual elements across social platforms.
• Conduct market research to stay abreast of industry trends, consumer preferences, competitors’ activities and pricing strategy to maintain a competitive edge.
• Identify and manage external partners to maximize brand exposure including sponsorships, sampling activities and events participation.
• Liaise with suppliers in POSM development, sourcing of premiums that are aligned with branding objectives and distribution to internal team for timely execution of trade execution.
• Assist in managing monthly expenditure and accrual reports.
• Handle CRM to answer consumers’ enquiries, feedback, complaints and work closely with Quality Assurance team on complaint reports and arrange for product exchanges.
• Support the Senior Brand Manager in delivering agreed activities for both marketing and administration support.

Requirements:

• Minimum 2-3 years in FMCG marketing with a good understanding of the full marketing mix and product life cycle management
• Experience in Social Media Management and Digital Marketing would be an advantage
• Fluent in English and Mandarin
• Positive attitude, possess strong communication and interpersonal skills
• Good project management and organizational skills

Interested applicants are invited to submit your resume (including your current and expected salary) to [email protected]

Job Specifications:

1. University degree in Marketing or Business Administration

2. Min 3 years’ experience in a marketing or brand management role

3. Experience in the FFCG industry would be an advantage

4. Possess strong communication skills

5. Proactive, result-driven and presentable

6. Analytical minded, effective communication and interpersonal skills

7. Hardworking with initiative and able to work under pressure to meet deadlines

8. Proficiency in PC operations

Core Responsibilities:

1. Develop and plan marketing strategies of the assigned brands

2. Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.

3. Create, direct and monitor product launch thematic, advertising, advertorial, editorial approval and joint promotion with media partners and third parties

4. Co-work with respective trade channels for promotional mechanism, special offers, instore display and POS materials

5. Co-work with respective trade channels for promotional mechanism, special offers, instore display and POS materials

6. Plan, monitor and review on the marketing budget

7. Plan and execute new product launches

8. Monitor competitor’s activities through print, TVC advertisements and data analysis, as well as current market performance and trends

9. Ensure healthy stock inventory through effective forecasting and demand management

Mondays to Fridays: 8.30am to 5.30pm

Job Responsibilities:

• Conceptualize, manage and execute plans to build and elevate the brands and drive the company’s business objectives
• Assist the Marketing Manager and internal departments to implement, and manage marketing plans from conceptualization to execution including brand positioning, market intelligence, pricing, promotion and advertising opportunities, product value propositions, content creation, and launch execution of new products
• Work with Media, Digital and Public Relations agencies, external media partners, and suppliers to drive smooth integration and execution of plans to meet campaigns’ objectives and deliverables

Job Requirements:

• Minimum 2 years relevant experience in marketing /branding, with a focus on brand messaging and strategy
• Minimum bachelor's degree in marketing, business, or in a related field
• Hands-on and able to work with minimum supervision
• Strong sense of business ownership and capacity to take initiatives
• Pleasant personality and a good team player
• Good interpersonal and communication skills

Overall Job Purpose:

As a key player for Brand Experience & Marketing, you are the brand custodian operating at a high standard and bring together our organisation’s product, service and culture by playing a role in educating and communicating our island offerings to our guests in a one voice tone and manner.

You shall play a pivotal role in the activation team that is responsible for bringing the Sentosa brand to life and storytell through an experience-led narrative that inspires and captivates our local and international guests when they visit our island.

Collaborating with the design team, you will facilitate and translate the concept and artwork/visuals, bringing it to life on the island. This includes working and managing internal and external stakeholders to reach a common objective / organisational goal.

You will be part of a team that galvanises both internal and external stakeholders with the objective of driving the One-Sentosa Experience with both international and local guests, immersing them in a sea of fulfilling experiences and world-class offerings.

Job Duties & Responsibilities

In this role, you are a hands-on team player with a passion to bring brand alive through development & implementation of brand experiential activities. You are responsible for integration of design and activation of planned on-island initiatives. You must possess deep understanding of brand activations, good organisational and project management skills including spatial planning, production knowledge & technical know-how (in event & set display productions) to ensure the smooth execution and delivery of activities.

You enjoy being outdoor and ‘on the ground’. There is a requirement to work on weekends and public holidays, but your time will be compensated accordingly. You appreciate teamwork and understand the needs to be a proactive communicator to ensure that all the relevant stakeholders (internal and external) are well-informed and aligned according to the planning outcomes. You are obsessed with standards and the drive to deliver best-in-class holistic brand experience for Sentosa, ultimately turning positive guest experiences into brand love and loyalty.

As the brand custodian, you are responsible for ensuring brand governance according to the corporate brand and visual identity guidelines. You are guided and motivated by the study of best practices towards the successful delivery of brand activations and creative integration of ideas, in line with meeting brand health metrics.

Key responsibilities include:

• A key driver as project IC or event support including brainstorm, planning, research and execution of end-to-end implementation of a diverse range of projects that include festive, occasions, experiential events &programmes and tactical marketing campaigns; both virtual and physical events including guest engagement activities based on an approved workplan. Monitor and supervise all on-going activities to ensure each adhere to the organisation’s operations and brands guideline.

• A key contributor in the activation of marketing plans and day-to-day operations of assigned portfolios. This includes supporting ideation and implementation of design ideas, liaising with relevant stakeholders on the requirements to ensure successful delivery.

• An effective worker who has strong operating and quality standards by understanding briefs to determine requirement, able to present concept confidently and communicate well with internal and external stakeholders to drive desired outcomes.

• A meticulous administrator who is responsible of the department administrative matter and a gate-keeper of our branded merchandise inventory & assets as well as corporate collaterals.

Job Requirements

• Diploma holder or equivalent experience in Events, Marketing, Brand activation or in a related field

• Understanding in application of design, brand strategy and events activation

• Skills sets such as stay up-to-date on trends, problem solving, strong communication both verbal and written

• Technical knowledge of event and display productions and on-site event experience

• Detailed-oriented, strong project management skills and self-motivated

• Team oriented and resourceful with ability to manage tight timelines

• Proficient in Microsoft Suite of tools

• Has Class 3 license and able to drive a van is an advantage

• Familiarity with design software is an advantage