If you live and breathe marketing, we need to talk! We’re looking for a versatile Marketing Manager to oversee planning and managing online and offline marketing campaigns that promote a company’s brand, products, and services. His/her tasks also include planning and managing digital marketing campaigns, off-line events, analyzing metrics, identifying marketing trends and mentoring the Marketing Executives and Designers.
You are responsible for all aspects of a company’s marketing operations. The central goal is to help grow a brand’s influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website and outlets traffic and acquiring customers.
Duties will include planning, implementing, and monitoring marketing campaigns. The ideal candidate is someone with experience in marketing, art direction, and social media. He/she needs to be an outstanding communicator and can demonstrate excellent interpersonal, project management, and analytical skills.
The Marketing Manager reports to the Head of Marketing.
Roles and Responsibilities
The various roles and responsibilities for this position includes:
* Design and supervise all aspects of the marketing department including marketing database, email, social media and display advertising campaigns
* Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms
* Plan and manage the various social media platforms.
* Plan and manage digital advertising campaigns
* Plan and manage SEO/SEM campaigns
* Event management
* Provide accurate reports on the marketing campaign’s overall performance.
* Appraise important metrics that affect website and outlet traffic, service quotas, and target audience
* Collaborate with teams to brainstorm new and innovative growth strategies
* Keep up to date with emerging digital platforms and industry trends
Requirements and skills
* Bachelor’s degree in Marketing or relevant field
* A minimum of 4 years’ experience in digital marketing/digital media
* Experience in managing projects simultaneously across different verticals
* Experience in managing a team.
* Solid knowledge of website analytics tools (e.g. Google Analytics)
* Experience in setting up and optimizing Google Adwords campaigns
* Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
* A sense of aesthetics and a love for great copy and witty communication
* Up-to-date with the latest marketing and social media trends
