Job Description:
Are you a social media maven with a passion for all things modern and fun? We are seeking a Social
Media & Brand Enthusiast to join our vibrant team and take our brand's online presence to new
heights. As the Social Media & Brand Enthusiast, you will be the voice of our modern and fun brand,
captivating our audience through engaging content, building brand loyalty, and creating
unforgettable online experiences.
Responsibilities:
● Develop and execute innovative social media strategies for Instagram, Facebook, TikTok, and
other social media channels for 4-5 brands to drive brand awareness, engagement, and
customer loyalty across various platforms.
● Create thumb-stopping, scroll-halting content that showcases our brand's personality,
leveraging visual storytelling, captivating captions, and cutting-edge trends.
● Monitor social media trends, emerging platforms, and industry best practices to stay ahead
of the curve, incorporating the latest features and tactics into our social media strategies.
● Manage and curate our social media channels, including but not limited to Facebook,
Instagram, Twitter, TikTok, and YouTube, ensuring consistent branding, tone of voice, and
messaging.
● Engage with our online community, responding to comments, messages, and inquiries in a
timely and engaging manner, building strong relationships with our followers and fostering
brand advocacy.
● Collaborate with cross-functional teams, including marketing, design, and external content
creators, to ensure cohesive brand messaging and seamless integration of social media
initiatives into overall marketing campaigns.
● Develop and Execute social media advertising campaigns for Instagram, Facebook, TikTok,
and other social media channels.
● Analyze social media metrics, track performance, and generate insightful reports, providing
data-driven recommendations to optimize our social media presence, improve engagement,
and drive results.
● Monitor online conversations and trends related to our brand, industry, and competitors,
proactively identifying opportunities for brand amplification, user-generated content, and
influencer partnerships.
● Support the development and execution of brand marketing initiatives, such as product
launches, collaborations, and events, ensuring brand consistency and alignment with our
modern and fun identity.
● Stay up to date with social media and digital marketing trends, attend webinars, workshops,
and industry events, and share knowledge and insights with the team.
● Other ad hoc duties as assigned by the team and all marketing-related matters
Requirements:
● Bachelor's degree in Marketing, Communications, or a related field. A creative background is
a plus. Prior Lifestyle F&B experience/ love for all things food is highly preferred.
● Proven experience as a social media guru, managing and growing social media accounts.
● Strong understanding of various social media platforms, their algorithms, and best practices
for content creation and engagement.
● Excellent written and verbal communication skills, with the ability to craft compelling and
engaging social media content.
● Proficient in using social media management tools, analytics platforms, and scheduling
software to streamline workflows and track performance.
● Creative mindset with a keen eye for visual aesthetics and a passion for staying on top of
design trends.
● Ability to think strategically, analyze data, and derive actionable insights to drive social media
performance and contribute to overall brand success.
● Experience in community management and customer engagement, with a strong ability to
connect and build relationships with online audiences.
● Excellent organizational and time management skills, with the ability to prioritize tasks and
meet deadlines in a fast-paced environment.
● A genuine passion for our modern and fun brand, along with a deep understanding of its
target audience and their preferences.
