Key Responsibilities:
1. Marketing Strategy Development:
o Develop and implement global product marketing strategies to drive brand awareness, market share, and revenue growth.
o Align marketing initiatives with company goals and market trends.
2. Market Analysis and Research:
o Conduct market research to identify customer needs, competitive landscape, and emerging industry trends.
o Analyze data to provide actionable insights for product positioning and differentiation.
3. Product Launch and Positioning:
o Lead go-to-market strategies for new product introductions, including messaging, positioning, and launch plans.
o Collaborate with sales teams to develop product value propositions and sales enablement tools.
4. Cross-Functional Collaboration:
o Work closely with product management, sales, and operations teams to align marketing efforts with business objectives.
o Coordinate with regional teams to adapt global strategies for local markets.
5. Content and Campaign Development:
o Create and manage compelling marketing materials, campaigns, and digital content to promote products and solutions.
o Oversee the development of technical documentation and product collateral.
6. Performance Tracking:
o Monitor and measure the effectiveness of marketing programs and campaigns.
o Use KPIs and analytics to optimize strategies and demonstrate ROI.
Qualifications:
· Master’sdegree in Marketing, Business, Electronics Engineering, or a related field; MBA preferred.
· Minimum of 10years of experience in product marketing in the electronics or technology sector.
· Strong understanding of electronic components and global market dynamics.
· Proven experience in leading global product launches and marketing campaigns.
· Excellent analytical skills and ability to interpret market data and trends.
· Exceptional communication, presentation, and interpersonal skills.
· Proficiency in digital marketing tools and CRM platforms.
· Ability to travel internationally as required.