Position Purpose
The Senior Brand Manager plays a pivotal role within the marketing team, reporting directly to the Portfolio Manager. This position is responsible for the strategic leadership of key pillar brands, requiring a high level of strategic input to drive growth and market share. The Senior Brand Manager will lead the development and execution of brand plans that align with the overall portfolio strategy, driving innovation, advertising, and budget management to achieve business objectives.
Key Accountabilities
1. Leadership and Strategic Input:
· Take ownership of key pillar brands, providing strategic direction and leadership to achieve business objectives.
· Serve as a role model to Brand Managers within the team, fostering a culture of excellence and innovation.
· Gain exposure to leadership through line management of Graduate team members, providing guidance and mentorship where applicable.
2. Strategy Development:
· Lead the development of operational Brand Plans that align with the broader Portfolio Plan, identifying key initiatives to drive brand growth and market penetration.
3. Innovation:
· Drive innovation projects within assigned brands, identifying opportunities for product development or enhancement to meet consumer needs and market trends.
· Collaborate with cross-functional teams to develop and execute innovation projects that align with brand objectives and business goals.
4. Advertising and Campaign Management:
· Lead the briefing process to external agencies on media plans for the upcoming year, ensuring alignment with brand strategy and budgetary constraints.
· Oversee Campaign Sales Impact (CSIs) for campaigns running on assigned brands, ensuring effective communication of brand messaging and objectives.
· Support the Portfolio Manager in the development and execution of new advertising campaigns, leveraging consumer insights and market data to drive impactful creative strategies.
5. Budget Management:
· Manage the marketing budget on a day-to-day basis, ensuring adherence to allocated funds and optimizing spending to achieve maximum ROI.
· Collaborate with finance and other stakeholders to develop accurate budget forecasts and track spending against budgetary targets.
6. Reporting:
· Conduct regular reviews of brand performance, analysing key metrics and KPIs to assess effectiveness of marketing strategies and initiatives.
· Provide timely and insightful reporting to local teams within the marketing department, highlighting successes, challenges, and areas for improvement.
Health, Safety and Environment (HSE) Accountabilities
· Promote and participate in the Safety Management System and develop a proactive safety culture.
· Be a role model for working safely and promoting a safe working environment.
· Adhere to safe work procedures and systems in consultation with elected OH&S Representatives and team members.
· Proactively contribute to the identification and resolution of workplace hazards.
· Work safely at all times.
· Comply with all relevant environmental legislative requirements.
· Actively contribute to reducing waste, conserving water and energy and other sustainability initiatives.
· Comply with environmental management systems.
· Actively participate in understanding your environmental responsibilities.
Values and Core Competencies
Our culture is underpinned by a set of common values, which set the standard for employee behaviour. They should be translated into every aspect of work from relationships with customers and colleagues, to the way employees conduct themselves on a daily basis.
Values
1. Ambition
Core Competencies
· Performance
· Continuous Improvement
· People Development
Key Behaviours
· Set high goals and drive for performance
· Seek all opportunities for continuous improvement
· Identify areas for developing oneself and others
2. Engagement
Core Competencies
· Loyalty
· Accountability
· Tenacity
· Entrepreneurship
Key Behaviours
· Support positively and protect the company
· Account for his/her own activities and accept responsibility for them
· Overcome obstacles
· Demonstrate an entrepreneurial mind-set
3. With Simplicity
Core Competencies
· Pragmatism
· Transparency
· Accessibility
Key Behaviours
· Work in a practical and effective manner (with common sense)
· Act and communicate with clarity and transparency
· Ensure relationships are based on accessibility, modesty and proximity
Minimum Requirements
1. Formal Education & Statutory Requirements
Bachelor of Commerce/Business (Marketing Major) or related field or equivalent
experience
2. Essential Skills and Knowledge
· 4+ years of experience in brand management within the FMCG industry, with a track record of driving brand growth and market share.
· Proven leadership and strategic planning skills, with the ability to inspire and influence cross-functional teams.
· Strong project management abilities, with experience leading innovation projects and advertising campaigns from concept to execution.
· Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders at all levels.
· Analytical mindset with proficiency in data analysis and reporting tools.
· Budget management experience, with a demonstrated ability to optimize spending and drive ROI.
· Previous experience in dairy or food industry preferred, but not required.
