Looking for a media analyst to join our Communications Measurement team to analyze the impact of our comms work across traditional press as well as social media and our owned channels in APAC. The analyst will be required to have fluent knowledge of Japanese as well as English. Additionally, they should have solid numeric and quantitative analysis skills.
The analyst will be responsible for monitoring news cycles, providing qualitative analyses as well as quantitative data insights for the company’s most pressing issues. Additionally, this role will sit at the heart of the company’s global effort to quantify the impact of the work of its communications team for all reactive as well as proactive activity, establish strategic KPIs and identify leanings from evaluating media activity.
The ideal candidate will excel at working collaboratively with colleagues all over the world (our working language is English) and can consistently deliver high-quality work even under severe time constraints. Candidates should be strong communicators. Attention to detail, ability to remain flexible in a fast-paced environment, strong qualitative and quantitative analysis skills as well as organizational skills are critical.
Overall, you will play a key role in analyzing the true impact of major news stories about the company. In turn, you’ll be feeding into important strategic decisions by the company’s global Communications and Public Affairs leadership team.
This role is ideal for someone who has experience in a journalistic and/or communications career, in academic research, at a think tank, or after working for a media agency, media analysis firm, or media measurement platform. By analyzing the company’s media activity, you will gain a thorough understanding of how to define the impact of proactive and reactive media cycles at a very large scale around the world. This knowledge will be the ideal basis for a further career in the communications team of the company or in some of the world’s largest organizations in the public eye.
RESPONSIBILITIES
- Read, analyze, and summarize media coverage of important issues
- Inform the wider team on news cycles and policy issues domestically and internationally, and put them into their local context
- Create reports with media insights (including visualization) to assess the impact of different news cycles and inform future strategy
- Support the communications team in developing meaningful success metrics for its campaigns and initiatives across traditional (news) media outlets as well as owned, paid-for and earned social media activity
MINIMUM QUALIFICATIONS
- Experience in a media analysis, research, journalistic, communications or related role, or working for a media agency, media analysis firm, a media measurement platform or think tank
- Fluent in English and Japanese
- Familiarity with the media market in APAC
- Experience owning multiple deliverables and working in a deadline driven environment
- Experience in handling data sets and visualizing data a plus
- Experience drafting messaging materials; writing news summaries is a plus
- Bachelor's degree in Communications, Journalism, Public Relations, Broadcast, Political Science, Marketing, Economics, Statistics or related field
PREFERRED QUALIFICATIONS
- Knowledge of Japanese a very strong plus
- Experience in working with media monitoring tools a plus
- Experience in carrying out measurement projects using data platforms to monitor media coverage and analyze social media conversation
- Understanding of metrics and analytics within the media environment