Office Location: based at Alexadra, 4 days work from office, 1 day WFH
Responsibilities
â—Ź Plan and manage User Acquisition campaigns for multiple games and/ or apps
â—Ź Analyze the performance of our campaigns, identify the most relevant signals, and
increase the ROAS of our games and apps
â—Ź Work closely with our Product and Creative teams to coordinate efforts and share
feedback
â—Ź Oversee the execution of digital marketing strategies, User Acquisition campaigns,
and in app promotional activities, ensuring alignment with company objectives
â—Ź Deepen your UA expertise and share best practices with other teams to keep our
organization at the forefront of growth innovation
Requirements
● Bachelor’s degree and above in Marketing or related majors
â—Ź 1-2 years of related work experience in mobile application or gaming industry, ideally
with a background in performance marketing, ASO and paid acquisition
â—Ź Experiencing running ROAS campaigns on mobile games and/or apps
â—Ź Familiar with the common user acquisition platforms (Facebook Ads, AdMob,
AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
● You’re a hacker: you’ve already tried innovative organic/ viral tactics.
Additional Requirements
- Primarily handles third-party advertising platforms, managing clients from China, Europe, and Singapore. The platform also includes games.
- Requires Mandarin speaking proficiency (5/10) to facilitate internal communication with the Beijing office, local marketing agencies based in Beijing and other marketing vendors based locally there.
- 0-3 years of experience, strong communication skills, and a good understanding of data and social media platforms.
- Experience in ad buying.