WHO ARE WE?
Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. Weāre reimagining what it means to be an agencyāone you can trust, rely on, and that champions its people as some of the most talented in the game.
If youāre a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.Ā
At Kaliber, we donāt just talk about changeāwe lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what weāve built and where weāre going.
Our change-making impact:Ā
- Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
- Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategyĀ
- First agency in the world to not charge management fees on āblackboxā campaigns
- Piloting a 4-Day Work Week in 2025.
ABOUT THE ROLE
As a Performance Specialist, youāll be the driving force behind high-impact paid digital campaigns. Whether itās Google Ads, Facebook, TikTok, or Programmatic, youāll optimize every channel to deliver exceptional results. Youāll own the details, master the data, and ensure every campaign exceeds expectations.
Weāre after a hands-on marketer with a knack for paid search and social, a sharp problem-solving mindset, and an eye for precision. If youāre results-driven, collaborative, and ready to level up your career, Kaliber is your launchpad.
This role gives you the chance to work on global campaigns across various industries, with guidance from senior teammates and a supportive, innovative crew.
WHAT YOU WILL BE DOINGĀ
Campaign Management and Execution (50%)
- Acknowledge and execute the delegated tasks from Account Managers and Performance Managers in a timely manner
- Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
- Prioritize conflicting tasks and actively communicate tasks progress and completion time to manage stakeholder expectations
- Perform corrective actions for performance and budget pacingĀ
- Thoroughly review all outputs to ensure accuracy, quality, and best practice
- Assist in the onboarding of a new client when necessaryĀ
- Liaise with contractors and freelancers for support in campaign executionĀ
Investigation & Reporting (30%)
- Proactively monitor and communicate campaign performance to immediate stakeholders
- Assess, investigate, and resolve campaign issues and poor performance
- Produce insightful reports (ad hoc and scheduled) for the allocated channels
- Initiate discussions with managers on growth strategies
- Employs analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns
- Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively
- Reach out to senior support immediately and proactively when across arduous issues
Communication & Collaboration (20%)
- Contribute ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns
- Provide task briefs to other departments such as Creative and Data
- Effectively communicate internally and externally with direct stakeholders
- Acknowledge and respond to client communication
WHAT YOU WILL BRINGĀ
The minimum qualifications for this role include:
- 2+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
- Bachelorās degree or equivalent experience
Preferred qualifications for this role include:
- Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
- Proven experience with Project Management software (bonus points if youāre a ClickUp pro!)
- Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
- Ready to bring your A-game and collaborate with stakeholders from across the board
Traits that make you a great fit for Kaliber
- Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft.
- Team-Centric & Proactive: You naturally engage and collaborate within a team environment.
- Self-Starter with Initiative: You donāt wait for instructions; you see whatās needed and take action.
- Curious about the Bigger Picture: You strive to understand what drives performance and business success.
- Detail-Oriented & Quality Driven: You donāt settle; you consistently uphold highĀ
- Flexible working hours and arrangement
- Work from home, office, or anywhere in the world
- Generous paid time offāincluding sick and emergency leavesāon top of your local public holidays
- Provision for company-owned laptop and productivity equipment if needed
- Bi-annual performance and salary reviews
- Private HMO benefits upon passing probation
- Competitive above-market salary
- Work day-to-day with world-class marketers
- Phenomenal team culture
- And moreā¦Ā
NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up!