AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
The Asia Pacific and Japan (APJ) Industry Marketing team is seeking a, data-driven, hands-on and self-directed Industry Marketing Manager to drive the regional marketing strategy, plan and demand generation for priority industries across APJ. This is a unique opportunity to play a key role in a rapidly growing business and to transform the way we interact with our customers. As Industry Marketing Manager, you will be responsible for developing and executing a Field Marketing strategy to drive industry awareness and increase adoption of Amazon Web Services’ (AWS) across APJ. You will partner with cross-functional teams to develop industry specific strategies and execute a holistic marketing strategy and syndicate key learnings across all areas of our organization (Sales, Product, Marketing, Public Relations, Analyst Relations, Business Development, and Partner/Alliances). This role requires a strategic thinker, able to analyse and interpret data, providing creative solutions to address gaps and areas of opportunity.
The ideal candidate is a self-starter with a proven track record for synthesising data and customer insights to develop high-impact, end-to-end marketing strategies.
Key Job Responsibilities
- Develop a regional priority Industries marketing strategy and plan designed to increase awareness, accelerate the sales cycle, grow advocacy, and increase sales across multiple channels, in support of Sales priorities and revenue goals.
- Engage with sales leadership at various levels to ensure alignment on business priorities, marketing strategies, tactics and desired outcomes.
- Create and execute high-impact, online and offline, priority industry specific campaigns showcasing the value and differentiation of AWS services and solutions.
- Gather market and customer insights, collaborate with internal stakeholders such as Sales, Business Development, Partner, and others, and use these insights to develop and execute a marketing strategy for the industry.
- Lead internal cross-functional teams and external agencies through campaign development, design, and implementation.
- Prioritise, manage and optimise marketing spend to deliver against KPIs.
- Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI. Use data to make real-time adjustments and proactively identify trends and opportunities.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
- 12+ years’ work experience and held a similar marketing position in a high-tech B2B sales-facing marketing role such as field marketing, partner marketing, product marketing
- Successful track record of building and executing audience specific marketing strategies with clear goals and objectives that align with business priorities and support revenue targets.
- Consistently demonstrated success in hands-on programs and campaign execution, and project management.
- Ability to work on multiple, simultaneous programs that require strategic thinking as well as high-speed tactical execution. Interested in building programs and processes from the ground up and comfortable in ambiguous environments.
Preferred Qualifications
- Marketing experience working in rapid growth companies and industries
- Knowledge about cloud computing market and technologies
- Skill to use BI tools, Salesforce, Marketo and other digital marketing tools
- Strong stakeholder engagement (internal and external) with the ability to influence.
