An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group currently with the following hotels:
- Maxwell Reserve, Autograph Collection Hotel (Marriott);
- Duxton Reserve, Autograph Collection Hotel (Marriott);
- The Vagabond Club, a Tribute Portfolio Hotel (Marriott);
- The Serangoon Club, a Tribute Portfolio Hotel (Marriott).
Garcha Group Benefits:
- As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.
- As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey.
- 2 nights yearly staycation including all meals and beverage (incl. alcoholic) in any of the 4 Garcha Group hotels in Singapore.
- 20% off Food & Beverage at all Marriott & Garcha Group restaurants and bars.
We are looking for candidates who can build The Garcha Group brand digitally on all platforms leading to direct measurable revenue for all hotel rooms and F&B outlets.
Responsibilities include but are not limited to:
- Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel ofall communication.
- Create and execute social media calendar for daily content on social channels such as
Facebook and Instagram.
- Create and execute EDM schedule.
- Review and respond to all reviews on social media, Marriott and OTA channels within 24
hours.
- Initiate and maintain a yearly schedule of events for marketing campaigns.
- Plan, coordinate and execute marketing campaigns both room-side as well as F&B at
property level, enabling more customized and need based marketing.
- Create and organise photography, videography and associated editing for all marketing
needs.
- Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all
communication is up-to-date and on brand
- Create and ensure version control of all graphic collateral assets in all departments of all
hotels and F&B.
- Coordinate PR events with and independently from PR company, and continue
relationships/partnerships.
- Assess, recommend, and develop and maintain relationships with influencers, through a
planned schedule of invitations to hotel inspections and hosted events.
- Respond to all emails within 24 hours regarding any marketing and influencer
opportunities.
- Be up to date with online, above the line, below the line market trends and new
developments.
- Actively monitor competitors' online, above the line, below the line marketing programs
- Identify other online marketing opportunities to increase brand and hotel awareness from
time to time.
Position Requirements:
- Minimum 5 years of relevant experience in the digital marketing field, of which, minimum 2 years of experience in a hotel
- Education in digital and social marketing strategies, marketing communications, advertising, and selling with a combination of proven activities.
- Recognizing current trends, marketplace attitudes and company intelligence.
- Photography, graphic design, videography and editing skills.
- Basicdesktop publishing skills including inDesign, photoshop or equivalent.
- Excellent command over written and spoken English.
- Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional
- Degree in Marketing, Hospitality/Tourism/Hotel Management or equivalent.
Required Skills: digital media, social media, tripadvisor, instagram, facebook, mailchimp,
photography, graphic design, luxury, travel, curiosity, Initiative, can-do attitude, intelligent,
perfect grammar, energy, well-groomed, pride
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