CRM & Data Analytic
· Assist in the formulation and execution of CRM marketing automation, journeys, and processes to achieve business efficiency.
· Leverage CRM tools to analyse customer database, derive insights and execute recommendations together with cross functional team.
· To be the data custodian for the brand. Maintain, monitor, and ensure customer database is updated in line with internal data quality policy.
· Support leads assignment and monitor follow-up tasks closely by the sales team.
· Generate and analyse CRM campaign result, draw insights and propose data-driven ideas and recommendations.
· Identify and propose suitable target audiences / segments for sales / aftersales marketing campaigns.
· Plan and build customer journeys in SFMC
· Identify and extract target database on SFMC
· Set up and schedule eDM blast
· Customer Interaction Centre Management
Day-to-day operations
· Leads assignment for Sales team.
· Customer account creation for new leads.
· Campaign tagging for customers’ account.
· Customer profiling, data mining and customer need analysis
· Assist with events such as sending of invitation, confirmation, registration and ensuring target attendance is met.
· Track, generate and analyse weekly sales funnel and campaigns reports.
Job Requirements:
· Diploma/Degree holders in Marketing / CRM / Business Administration.
· 1-2 years of Marketing/CRM-related experience.
· Knowledge of CRM principles and customer journeys.
· Meticulous and well-organised with the ability to multitask under pressure.
· Takes initiative to lead projects and improve job processes.
· Agile and keen to learn new skills.
· People’s oriented mindset.
· Keen interest in CRM & Data Visualisation platform such as Salesforce, SFMC, GDMS and / or Tableau
· Comfortable in CRM technical aspects such as integration, API and etc.
