Job Title: Senior Strategic Planner
Key deliverables for the role:
- Intelligence & insights on customers (e.g. Desk research, journey analysis, GWI, social listening and search analytics).
- Intelligence & insights about a company, its categories, and competitors.
- Intelligence & insight on channels (owned and paid).
- Intelligence & insights into the bigger context (e.g. Cultural, economic & technological) for clients.
- The codes and conventions of a category.
- Getting to the real problem that we are trying to solve.
- Coherent strategies that matches a customer need.
- Finding a way to solve the business challenge by devising strategies to increase revenue, cut costs, promote growth. Examples of broader recommendations include:Digital transformation strategy.
Partnership approach.
Product development roadmap.
Organisational change management. - Creating and presenting analysis reports.
- Begin to identify the opportunity spaces based on all the above.
Will work independently and sometimes partner with others in the strategy team to create proposals around:
- Brand & proposition strategy. Brand, product & service development.
- Creative & content strategy. Creative & content development.
- Customer strategy and business growth strategy. Segmentation & growth plan development.
- Channel & connections strategy. Paid and owned media activation.
- Journey led transformation strategy.
Experience / knowledge required
- 8+ years of working experience preferably within a B2B agency and/or technology company
- Excellent interpersonal and presentation skills and the ability to confidently communicate with senior stakeholders
- Strong business acumen
- Highly enthusiastic, self-motivated, meticulous, and detail orientated
- A confident and safe pair of hands for both the agency and clients
- Strong time management skills with an ability to prioritise
- Up-to-date on relevant marketing trends and innovations
- Works well individually and as a team player
- Strong oral/written communication
- Bachelor’s degree/Higher Diploma
The successful candidate will be:
- A curious seeker - Capable of scouting for interesting information & insights.
- Have a point of view about what they might mean for customers/clients.
- Is curious about how the world works and takes personal responsibility for getting things done.
- Is happy to roll their sleeves up and produce thoughts. Even though they are not quite sure where they may lead.
- Is an excellent presenter. Can present their thinking in a thoughtful and interesting way.
