Role and Responsibilities
- Advise on strategic plan eg: produce valuable content, identify and establish marketing campaign to build and execute corporate website, social medial, Public Relation and marketing plan that aligned with company objective to enhance the brand awareness of BYD Singapore.
- Manage and maintain company’s website, social media, mobile Apps.
- Work within the marketing budget to ensure ROI and revenue goals are met.
- Build strategic relationships and partnership with key industry players, agencies and vendors to meet company’s objective.
- Manage media relation and database, eg drafting media presentation script, speech, articles, translation of marketing and Public Relation- related documents and press release.
- Work with internal and external parties on company events, product launches and exhibitions.
- Work with internal and external parties to ensure compliance with BYD Corporate Identity Standards.
- Assist to oversee both Singapore and Philippines market.
- Any other ad-hoc duties assigned by Management.
Requirements:
- Possess Degree in Public Relations; Marketing Communication preferred.
- Min. 5 years of relevant experience in corporate, media relations or marketing communications, automotive, will be an added advantage.
- Possess Class 3 driving license is an added advantage.
- Ready to leverage on proven marketing skills and enhance new opportunities. Willing to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engages, educates and motivates.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Business travels, especially Philippines.
- Good command of written and spoken in Mandarin and English (for internal engagement with HQ team in BYD China).
