Responsibilities:
- Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies to increase online visibility, drive traffic, and generate leads.
- Website Design and Development: Design, develop, and maintain the company’s website to ensure it is visually appealing, user-friendly, and optimized for conversions.
- Content Creation and Management: Oversee the creation of high-quality, engaging content, including blog posts, videos, infographics, and social media updates. Manage and optimize website content for SEO.
- Social Media Management: Develop and execute social media strategies to build brand awareness, engage with the audience, and drive traffic to the website.
- SEO and SEM: Conduct keyword research, implement on-page and off-page SEO strategies, and manage pay-per-click (PPC) campaigns on platforms like Google Ads.
- Email Marketing: Develop and manage targeted email marketing campaigns to nurture leads and retain customers. Segment email lists and personalize email content.
- Analytics and Reporting: Track and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics. Generate regular reports and adjust strategies based on insights.
- Online Advertising: Plan and execute online advertising campaigns, including display ads, social media ads, and retargeting efforts. Manage advertising budgets and optimize ad spend for maximum ROI.
- Partnerships and Collaborations: Identify and develop partnerships with complementary businesses and industry influencers. Coordinate co-marketing initiatives and joint campaigns.
- Customer Engagement: Foster relationships with customers through online engagement and community building. Encourage and manage customer reviews and testimonials.
- Innovation and Technology: Stay updated on the latest digital marketing trends, tools, and best practices. Experiment with new technologies and marketing techniques.
- Support special ad hoc tasks, not limited to Digital Sales
- Ensure proper usage and accurate tracking of marketing budget
Qualifications:
- Bachelor’s degree/Diploma in Marketing, Communications, Web Development, or a related field.
- Experience in digital marketing, SEO/SEM, email marketing, social media, and display advertising campaigns.
- Knowledge of web analytics tools (e.g., Google Analytics).
- Experience with marketing automation tools and CRM systems.
- Proficiency in web design tools (e.g., Adobe Creative Suite, Sketch, Figma) and web development languages (e.g., HTML, CSS, JavaScript).
- Experience with content management systems (CMS) like WordPress, Joomla, or Drupal.
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Up-to-date with the latest trends and best practices in digital marketing and web development.
