- Major Responsibilities/Activities
· Ensures that marketing campaign strategies and plans are consistent with the company's objectives and goals.
· Collaborate with sales leadership to ensure lead generation initiatives meet sales team needs.
· Collaborate with product to meet user acquisition needs and goals.
· Planning and measuring the effective utilization of the marketing budget.
· Lead and continuously develop a high-performing team of user and demand generation, campaign management, pipeline building and revenue goals.
· Drive marketing program effectiveness and efficiency through strong management and improvement of pipeline conversion rates.
· Develop and execute a comprehensive, multitouch integrated user acquisition and demand generation strategy that drives and accelerates pipeline, account acquisition and penetration.
· Collaborate with creative team to leverage and/or develop compelling and relevant content to be used as calls to action (CTAs) in demand generation programs.
· Run online media, content syndication and retargeting programs that drive lead generation in target segments, deliver upon cost per lead targets and tie into an overall multi-touch pipeline strategy
· Oversee a marketing analytics and strategy that provides deep insight into business health and drives ever-increasing levels of program, team and operational efficiency and serves as a basis for marketing/company goal setting and investment decisions.
· Work with internal/external resources to create compelling content and assets.
· Work with internal/external resources to manage PPC and social media user acquisition and lead-generation programs.
· Facilitate a strong working relationship with sales.
· Build and execute whitepaper, webinar and advertising programs to drive top funnel awareness, education and thought leadership for Client
· Own SEO strategy and execution for all Client properties in Singapore. Collaborate closely with Communications Team to build effective distribution strategies for thought leadership content that drives higher organic search rankings.
· Ensure that website, ad campaigns and landing pages are optimized to drive an increasing number of conversions from qualified prospects.
Job Requirements
· B2C /B2B marketing experience, preferable with an online business.
· Leadership and strong project management skills should be clearly demonstrated.
· Ability to drive results by creating clear goals that align with the business with an aggressive schedule of completion.
· Strong proven ability to influence key stakeholders across varying levels of the organization.
. Proven ability to lead, develop and scale teams, managing through positive attitude, buy-in and influence.
· Demonstrate a professional and reassuring demeanor when helping to align overall marketing efforts, and foster a cooperative team spirit when working with others.
· Experience in driving programs and projects across cross-functional teams within a global organization.
· Experience creating 360-degree marketing strategy for B2B/B2C/B2E.
· Strong verbal and written communications skills with the ability to influence and rally people across the organization around common initiatives and goals.
· Demonstrated proficiency with multiple formats of user acquisition and demand generation, including, but not limited to email, website, PPC, SEO, Social, direct mail, telemarketing, events and PR.
· Advanced knowledge of best practices in B2C and B2B marketing automation, user acquisition, user experience, demand generation, and rules-based lead nurturing.
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