Reporting of the role
This role reports to: Sr. Manager, Planning
3 best things about the job:
- Utilize an in-depth knowledge on client category, brands and specific client needs to provide appropriate input and direction to the agency units driving the entire value exchange process
- Lead account ‘project manager’ for the entire business accountable for achieving deadlines across all campaigns and deliverables
- Act as key liaison accountable for the entire work product (for assigned client) that contribute to the overall media plan development process both internal and external
- Work with multiple markets to get regional learning on client business
In this role, your goals will be: In three months:
- Begun to develop relationships with the key day-to-day team, client and media partner contacts
- Use your strong media contacts to unlock innovative solutions for the client both proactively and in response to briefs.
- Have a clear understanding of the day-to-day implementation and reporting tools utilised by the team
- Cross function management, especially with local market teams through collaboration
In six months:
- Motivate and inspired the team to produce a high quality work
- A thorough understanding of the client’s business, working as an extension of their marketing team and fostering strong relationships with key stakeholders
- Being involved with annual negotiations to maximize client investment
- Develop relationships and work closely with our partners to maximise client value
In 12 months:
- Ensure that your client servicing is best in class
- Shared your specialist digital knowledge with the agency to contribute to our continuous learning environment
- Ensured client is kept up to date on the media landscape, providing necessary media information and updates and competitor reports.
What you’ll bring:
- Developing innovative and effective digital communication solutions in response to client briefs
- Ensuring creativity, accuracy and timely output across the portfolio.
- You will have a strong point of view on the digital landscape and client performance, and will be comfortable presenting new, innovative thinking to clients.
- Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against targets.
Minimum qualifications:
- Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
- At least 5 years in media planning experience or related field required
- Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning
- Familiar with the timelines, processes and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in tactical planning
- Demonstrated critical thinking and problem solving
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Ability to make decisions and use critical thinking
- Knowledge and use of various research systems
- Proficient in Microsoft Excel and Microsoft Powerpoint
- Capability to operate effectively in a dynamic, adaptable, agile environment
- Good communication skills and the ability to manage diverse conversations with various stakeholders. (internal and external)
- Good to have: understanding of mandarin/cantonese Chinese as role will be responsible for HK & TW markets
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.
