Who We Are
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities.
KINESSO has brought together the collective power of what was formerly Matterkind (programmatic), Reprise (search & social), and Kinesso (data & tech) under one collective entity that will serve as the most powerful delivery engine in the industry.
We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
Position Overview
The successful candidate will be responsible for working with the Regional Performance Leads, Client Business Leads, Investment Leads and other disciplines as well as key IPG Mediabrands organizations to understand the digital landscape, define the agency’s digital vision and prepare the organization on to execute against that vision.
Responsibilities
Reporting to the Regional President for Kinesso, APAC, the Head of Performance is responsible for understanding the digital landscape and identifying key trends to drive Kinesso's and our client's business growth.
- Team Leadership: Support and deliver craft excellence to teams across paid search, paid social, SEO, social content, creative, offshore ad operations, teams.
- Client Relationship Management: Maintain strong direct client relationships, ensure client satisfaction, and identify opportunities for business growth. Troubleshoot issues, provide solutions, and collaborate with UM and INI for seamless support.
- Vendor and Platform Management: Foster strong vendor relationships to stay ahead of industry trends. Share insights with teams, participate in training, and leverage expertise for new business pitches.
- Business Development: Actively participate in new business pitches with UM, INI, and Kinesso where relevant. Maintain a pipeline of potential opportunities across various craft pillars for both existing and new clients.
Ideally
- Experience across multiple client and business categories.
- Ability to interpret and analyze data to inform go-to-market strategies.
- Outstanding knowledge and hands-on experience with programmatic, display, video, mobile, native advertising platforms, and various online bid models (CPM, CPC, CPA, CPI, etc.).
- Strong demonstrable experience developing and implementing SEO and social media campaigns.
- Solid understanding of the marketing/communications process.
- Vast experience related to digital
- Experience in managing mid-large staff
- Strong marketplace relationships with senior sales people at major media companies
- Creative approach to defining deal terms including pricing models and value based on client objectives
- Excellent presentation skills for client and internal team communication.
Kinesso is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.
