Job Purpose
A Marketing Executive would be actively involved in market research, competitor analysis, budget management, and maintaining brand consistency across all communications.
Job Description
- Assist in planning and coordinate the launch strategy for a new membership program, including defining target audiences, benefits, pricing, and promotional tactics.
- Executing the membership launch plan, which may involve planning and creating marketing materials, and coordinating with internal operation teams and customer service team.
- Coordination with External Organizations on Partnership Development.
- Identifying potential external partners or organizations for collaborations that align with the company’s marketing goals.
- Assist to manage and coordinate all sponsorship requests and proposal.
- Negotiating sponsorship agreements, including terms, deliverables, and financial considerations.
- Assist in planning and executing marketing campaigns to promote products, services, events, or the organization as a whole.
- Developing promotional materials relating to membership marketing campaign, social media content, email campaigns, and press releases.
- Monitoring and analyzing the performance of marketing campaigns to optimize future efforts and achieve marketing objectives.
- Undertake other Business Development tasks or ad-hoc projects specified by Management.
Job Requirements
- Degree/Diploma in Marketing, Communications, or related field.
- Analytical and critical thinking, creative, strategic thinker.
- Possess effective communication and good interpersonal skill.
