Job Description
· Develop, execute marketing strategy, manage, and grow the Association’s social media engagement and presence
· Review and update website and social media content
· Ideate, develop event briefs, execute and oversee event plans alongside the event organisers and/or stakeholders
· Develop workshops, talks, events, tours, and other on-ground activations to promote the Chinatown precinct
· Engage with stakeholders and content partners for collaborations
· Outreach for new curation and program for Themed Market
· Communicate and co-ordinate with precinct-wide stakeholders for assorted marketing features and promotions
· Using existing tools to promote and activate stakeholder’s precinct-wide
· Ensure timelines and budgets are in line with plans
· Liaise with the Board and Executive Director to manage the Annual General Meetings and EXCO Meetings and process new Membership
· Develop and implement new membership engagement programs and help identify and cultivate new members and retain current members
· Prepare annual budget and forecast for the Marketing department
Requirements
· Degree in Marketing, Business, or any related discipline
· Preferably with at least 3 years of managerial experience
· Strong leadership, analytical, and project management skills with excellent organisational skills to function effectively and multi-task under time constraints and within established timelines
· Familiar with various social media and digital channels
· Creative mindset and an eye for detail on the latest market trends
· Fluent in English and Mandarin. Excellent written and verbal communication skills
