Castlery is looking for a Lead Content Marketing Specialist to join our Marketing Team.
The Lead Content Marketing Specialist will report to a Senior Brand Marketing Manager. The candidate will be responsible in developing concepts and creative approaches for global marketing campaigns, with a passion to maintain the brand’s integrity and resonate with our consumers.
Working alongside with the creatives & content marketing specialists, he/she is an independent individual who can lead integrated campaign planning end-to-end across key markets like Singapore, Australia and United States.
What you’ll be doing
- Assess suitable marketing platforms that can effectively communicate creative ideas to customers
- Possess good analytical skills to incorporate audience data and customer insights into creative ideas
- Develop creative concepts and passionate in pitching ideas to internal stakeholders
- Craft practical concepts that work in-line with business objectives, KPIs and budget.
- Strong executional writing skills to adapt creative ideas into executional contents that work across the funnels (from brand awareness to driving sales conversions).
- Acts as a brand guardian to ensure all customer-facing contents are in-line with brand identity and TOV.
What you’ll need
- 5-7 years of experience in a marketing/advertising role that involves content writing for a B2C organization, within the Home & Living industry as a bonus
- Strong organizational skills with attention to details
- Good stakeholder management skills, and is a team player
- Keen analytical mind and solution-oriented when faced with problems
- Keen interest in mentoring and growing a team
What we promise
Our first promise - the ride of a lifetime
You’ll be joining a company in its most exciting phase; we’ve proven our product market fit, and with the growing online penetration of furniture, we’re now focused on hypergrowth. You’ll have a front-row seat in witnessing the growth of our customer-base and organization at a global-level.
Our second promise – a place to thrive
We’re building a company that has people as one of the company’s core pillars for success. It’s our mandate to help every employee perform to their highest potential so that they can do the very best work of their lives here, at Castlery.
We’re committed to our employees’ growth, and continuously strive to ensure our employees are set up for success through their journey, starting with an excellent onboarding experience, and carrying over into emphasis on personal and professional development.
Castlery strives to maintain a psychologically safe, transparent, and flexible work environment to enable our people can perform at their best level and believes in partnering our employees to raise that level as they grow with us.
