Job Scope:
Marketing & Communications
• Lead the end-to-end planning, execution and production scheduling for digital marketing initiatives with the aim of increasing brand awareness, generate leads and drive conversions for MSc programmes in key markets such as China and India
• Plan all digital marketing, including SEO / SEM, email marketing, social media, and display advertising campaigns in key markets
• Strategic planning and improve execution of digital marketing campaigns through Google Search Engine, Facebook Ads, and/or any other digital marketing platforms
• Research and analyse competitor advertising strategies and ulitise competitor analysis insights to recalibrate digital marketing strategies
• Plan and develop email campaigns in collaboration with recruitment and faculty team, ensuring a holistic marketing approach.
• Lead the conceptualisation and production of compelling ad content, including visuals, copy, and multimedia elements increase awareness and generate interest for master’s, bachelor’s and executive education programmes
• Develop and implement effective SEO and SEM strategies to increase organic and paid search visibility.
• Oversee the design, implementation, and optimization of multi-channel digital marketing campaigns.
• Ensure quality assurance testing on all campaigns to maintain high standards in grammar, links, tracking parameters, imagery, landing pages, subject lines, and segmentation
• Provide actionable insights and recommendations based on data analysis to enhance campaign effectiveness.
• Ensure team fulfils all require core primary tasks and activities throughout the year and keeping in mind of deadlines
Budget and Conversion Management
• Manage digital advertising budget for efficient resource allocation.
• Report, analyse metrics, monitor campaign performance, and provide data-driven insights to achieve campaign goals and maximize ROI
• Enhance website and landing page performance to augment conversion rates and optimiwe user experience
Content Marketing
• To flash out content marketing articles (i.e. student interviews, subject contents) to generate interest among key target audience
• Conceptualise and develop publications (i.e. bi-annual newsletter), that translate scientific research and profile stories into evocative articles to generate interest among key target audience
• Plan, write and design all marketing collaterals such as bi-annual newsletter, corporate brochure, corporate gifts, and programme brochures, including online and offline resources for recruitment team and events.
Events Management
• Plan, and execute corporate events of varying scales and ensure all aspects are performed on target and consistency in brand identity.
Requirements
• Degree in Marketing, or Communications, or a related field.
• Minimum 3 – 5 years of experience in digital marketing building multi-channel marketing strategies including, SEO, SEM, social media, and other digital platforms
• Experience in marketing automation
• Solid expertise in campaign and channel analysis and reporting, including Facebook and Google Analytics.
• Analytical approach with a strong ability for analyzing data and visitor statistics
• Google AdWords and Analytics certified a plus
• Experience of using CRM tools such as HubSpot or Salesforce is a plus
• Experience in managing Chinese digital marketing presence such as RED, WeChat etc. will be an advantage
Angela Teh Ling Wei (CEI No.R1104464)
Recruit Express Pte Ltd / EA Licence No: 99C4599
We regret only shortlisted candidates will be contacted
