The incumbent is responsible for supporting the day-to-day management of marketing campaigns as well as providing data and research for branded content partnerships for both existing and new business opportunities of the Hua Mei Training Academy (HMTA). He/she will work closely with department heads to formulate a systematic, process-driven approach for partnership, outreach and relationship management.
Key Responsibilities
- Marketing communications (HMTA website, e-marketing communication platforms, social media account management, marketing collaterals and publicity materials)
- Develop strategies and curate content for e-marketing materials and social media updates
- Prepare marketing collaterals for HMTA’s corporate relations activities
- Oversee the editing and proof-reading of the copywriting of web content and marketing materials of HMTA programmes
- Responsible for the management of paid advertisements in social media
- Monitor and follow up with online responses and leads
- Work closely with Management in developing business partnerships through strategic deals, business calls and presentation to implement the proposed learning and development programmes
- Manage course enquiries, make recommendations for the appropriate courses and follow-up with the interested parties
- Research and collate information on sector trends, industry peer marketing and advertising efforts for market benchmarking and other forms of market analysis
Key Requirements
- Possess a Diploma, Advanced/ Higher/ Graduate Diploma, Degree, Post Graduate Diploma or Professional Degree in Business Management, Sales & Marketing, Creative Design or its equivalent
- Minimum 3-5 years working experience in digital marketing communications
- Competent in social media management including content creation and blogging
- Experienced in administrating virtual meetings and presentations with tools such as Zoom, MS Teams.
- IT savvy with knowledge in video editing and cloud-based deisgn
- Proficient in Mandarin and able to understand local Chinese dialects
