Responsibilities
- Utilisation of tools such as Google Analytics to derive actionable insights, track marketing performance and continuously optimise marketing efforts
- Development of Google Ads campaigns aligned with marketing objectives
- Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics and other digital marketing software
- Acquire insight in online marketing trends and keep strategies up-to-date
- Provide creative ideas for ad campaigns and managing advertising accounts
- Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth
- Continuous improvements on ad formats and creatives to enhance Google Ads’ performance to achieve marketing objectives
- Acquire insight in online marketing trends and keep strategies up-to-date
Requirements
- Degree in Marketing or a related discipline
- At least 5 years of relevant working experience
- Google Ads certified with proven track records in ads campaigns
- Proven experience in a Digital Marketing and/or E-Commerce role
- Excellent understanding of digital marketing concepts and best practices
- Experience in managing advertising budgets within Google’s ecosystem
- Good knowledge of web analytics tools (e.g. Google Analytics)
- Analytical mindset and critical thinking
We regret to inform that only shortlisted candidates will be notified.
