We are seeking for talented and motivated Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. This role requires a deep understanding of digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities:
- Develop and execute digital marketing strategies to drive traffic, engagement, and conversions across various digital channels, including social media, email marketing, SEO, and PPC.
- Create and manage content for our website, blog, and social media platforms, ensuring it aligns with our brand voice and resonates with our target audience.
- Monitor and analyze website traffic and social media metrics to measure the success of campaigns and make data-driven decisions.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
- Collaborate with the design team to create visually appealing and effective marketing materials, including graphics, videos, and other multimedia content.
- Conduct market research and stay up-to-date with industry trends to identify new opportunities and improve our digital marketing efforts.
- Maintain and update the company’s website, ensuring it is user-friendly, optimized for search engines, and reflects our latest projects and services.
- Develop and implement email marketing campaigns to nurture leads and keep our audience engaged.
- Coordinate with external vendors and partners as needed to execute marketing initiatives.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably in the interior design or related industry.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in using marketing platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Creative mindset with a keen eye for design and aesthetics.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience with SEO and content management systems (CMS) is a plus.
