● Collate and report back monthly on performance statistics for all digital communications
across all channels, using these statistics to influence future digital activity.
● With the rest of the Marketing Communications team act as a brand guardian in terms
of look and feel of online communications as well as tone of voice of copy.
● Overseeing PPC campaigns monitoring their performance and return on investment.
● Writing informative and effective search engine optimised copy for the website and
external blog postings.
● Monitoring return on investment for the different online marketing campaigns.
● Managing the organisations Social Media accounts ensuring all copy is relevant for
the different platforms.
● Managing the content diary for social media content.
● Keeping up to date with changes and advances in social media and advising on new
channels and approaches to adopt.
● Monitoring social media for company mentions and engaging with customers where
relevant
