Job Overview
If you possess a keen interest in digital marketing trends, insights, and analytics, then this role is well-suited for you. OOm is seeking a Digital Marketing Performance Specialist to oversee the paid performance aspects of their agency and training centre. The responsibilities include strategic planning, meticulous management, proficient development, and precise optimization of in-house campaigns across diverse digital platforms.
Job Responsibilities
- Plan, set up, manage and optimise in-house campaigns on Google, Facebook, Instagram, TikTok, YouTube and LinkedIn.
- Track, measure and deliver leads from online marketing campaigns.
- Carry out keyword research and create ad copies.
- Conduct market research and competitor analysis.
- Set up tracking on various platforms to measure campaign performance.
- Review campaign performance with team members and provide insights and recommendations.
- Review and study trends in the market to train and upgrade skills and knowledge.
- Work closely with the in-house marketing team to increase the quality and quantity of leads.
- Collaborate closely with designers and videographers for ad creatives.
Job Requirements
- 3 years of experience in Performance Marketing in relations to paid media
- Possess excellent experience in managing and optimising Google Marketing Solutions (SEM and Pmax), Facebook, Instagram, TikTok and Linkedin marketing solutions
- Demonstrated success in generating high-quality leads and achieving substantial lead acquisition through paid campaigns.
- Possess excellent experience in analytics to provide insights on data analysis
- Demonstrate an understanding of content management system (CMS) and user experience on websites or landing page
- Excellent written and oral communication is a must.
- Able to navigate within a multi-department environment
- Ability to react quickly to situations and provide workable solutions
- Able to work in a fast-paced environment
- Strong passion for performance marketing and digital
- Good time management and organisational skills
