Job Title: Media Effectiveness & Insights Director
About Dentsu Group (dentsu)
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. They are viewed as a trusted advisor to client, understands and articulates client business insights and leverages to contribute ways to move business forward, lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities, manage, motivate and develop their team; work with other departments to develop and execute strategies that will build the Client’s business.
Role Description
This is an excellent opportunity if you are innovative thought leader with a thirst for knowledge. You can think on your feet and able to link analytical insights to business actionability. You can connect disparate dots, imagine connections and importantly, identify opportunities for dentsu data solutions.
You are excited about delivering the best work so that it can drive a change/impact to our clients’ business. This is a client-facing role and you will responsible to drive our analytical practices to clients and to drive business growth. In addition, this role will also be poised to develop and implement leading products within the network. This role is excellent for individuals with a thirst of innovation and ambition to drive value for clients via analytical thinking.
This individual will be in an excellent position to be part of a growing team within the network, further developing our offering and ability to drive the network’s data vision. You will have a chance to determine our go-to-market narration and create analytical product roadmaps for the APAC regional. You be an evangelist to instil change and progress in dentsu data offering.
Key Responsibilities
- Analytical lead for our key clients: Communicating and managing expectations of key business stakeholders. Lead discussions to identify key business questions to be investigated via analytics.
- Responsible for the creation of business proposals, scopes of work and solution frameworks to be used.
- Deliver model outcome presentations that provides clear recommendations for business action, optimisation, and growth.
- Offer creative solutions, routed in marketing best practice, to address identified business questions by way of available datasets.
- Be a thought leader and trusted partner via providing comprehensive analysis of campaigns and business performance to uncover growth.
- Contribute to client teams overall capabilities and understanding of the role and impact of media and communications channels.
- Long-term: Lean into wider data solutions including that sit beyond econometric modelling solutions to drive greater innovation in the region and to drive change within the organisation.
