Contract Role: 6 months- Start Date 1st October
Business Analyst Support - Scope of Work
Project Context and Objectives: Digital Transformation is at the heart of the client's group strategy. The Single Platform Augmented Consumer Experience (SPACE) program is a cornerstone CRM initiative designed to place the consumer at the center of this transformation, helping achieve consumer centricity, digital strategy, and seamless experiential brands. The SPACE Program comprises Consumer Data Services/Storage (CDS), Loyalty, Marketing Activation using Salesforce Marketing Cloud (SFMC), Consumer Data Platform (CDP), and Analytics.
The key objectives are as follows:
Deep dive and map out the current CRM landscape along with its various frontend/downstream integrated systems for each market utilizing CRM in the SAPMENA zone today.
Leverage the already-implemented SPACE system in the North Asia zone to design and build a similar CRM system for SAPMENA markets, with a focus on standardization, simplification, and scalability.
Roll out SPACE across all markets and brands currently on CPRV in the zone today, with the goal of decommissioning the older CRM system, following the usual software development lifecycle approach.
Scope of Work: The client is currently seeking 1-2 Business Analysts for the Discovery and Design phases of the project to support the Program Manager in the following areas:
Document the current functionalities and integration landscape of the CRM system in SAPMENA.
Work with internal stakeholders to gather business requirements for SPACE, defining the functional specifications and business requirements of the to-be model.
Internal stakeholders include the overall SPACE Program Manager, Technical Architects, Product Owners, Integration Managers, Business Analysts, and Business stakeholders at both local and Zone/Regional levels.
External stakeholders include technical vendors who build or maintain the products within SPACE or that are to be integrated with SPACE.
Work with the solutions architect to translate functional specifications and business requirements into user stories in the product backlog, ensuring there are clearly defined acceptance criteria signed off by business stakeholders.
This role reports to the SAPMENA SPACE Program Manager, based in Singapore.
Preferred Profiles: The client is looking for vendors to propose team profiles for team members based out of Singapore or Shanghai, meeting the following criteria:
4-7 years of experience in digital transformation projects, having held roles such as Business Analyst (BA) or Project Manager (PM).
Experience with projects involving system implementation, multiple systems' integration, and complex data migration.
Experience in gathering business requirements, mapping out the current model, and defining target operating models.
Experience leading the entire or a specific phase of the SDLC, preferably the Discovery (planning/analysis), Design, and Development phases.
Experience managing and driving discussions with both Business and IT stakeholders. Excellent verbal and written communication skills to understand requirements/issues and bring relevant stakeholders into discussions to drive solutions.
Good to have qualities:
ITIL certification.
ServiceNow experience.
Proven project management experience (PMI methodologies). PMP qualification.
Knowledge of the client's business and IT processes.
