About Us
MoneyHero Group (Nasdaq: MNY) is a market-leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines, and Taiwan.
The Product Marketing team plays a pivotal role in driving the company’s acquisition goals through strategic marketing campaigns. The team is responsible for crafting and executing innovative marketing strategies that not only attract and engage potential customers but also align with the broader objectives of the organization. This team is dedicated to ensuring that all marketing efforts are data-driven, customer-centric, and designed to optimize user experience and conversion rates. By collaborating with cross-functional teams such as content creators, designers, developers, and SEO experts, the Product Marketing team contributes significantly to the company’s growth and success. Through their collective efforts, the Product Marketing team ensures that the company's products resonate with target audiences and achieve significant market impact.
What We Offer
You will be entitled to a competitive salary and attractive benefits, including:
- Annual leave, birthday leave, tenure leave, international remote work leave, and more
- Five-day work week, hybrid work arrangement
- Professional trainings, career advancement and internal mobility opportunities
- Competitive benefits including insurance and mental wellness program
About the Job
As the Senior Manager, Product Marketing (Cards), you will be responsible for driving marketing campaigns for acquisition goals, offering you growth opportunities and contributing to organizational success through innovative strategies.
The Senior Product Marketing Manager, will be responsible for:
- Own revenue target for Credit Card marketing across the region
- Strong business lens with ability to review and input into business plan, understands key drivers such as seasonality and its impact on demand and revenue
- Develop and execute comprehensive regional marketing strategies to promote and drive acquisition of credit cards that are scalable and serve local market needs
- Position MoneyHero Group as the preferred destination to learn and apply for credit cards
- Deep understanding of customer segments, purchase behavior and lifecycle journey to develop marketing strategies that will drive incremental revenue across new and existing customers
- Lead and manage the cards marketing team, fostering a culture of innovation and excellence
- Partner with marketing cross-functional teams across brand, content, paid media and lifecycle to execute impactful high quality marketing programs.
- Collaborate with cross-functional teams, including product development, sales, and customer service, to align marketing efforts with business objectives.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Oversee the creation of marketing content, campaigns, and promotional materials to engage and attract customers.
- Utilize data analytics to measure and optimize the performance of marketing campaigns.
- Build and maintain strong relationships with key stakeholders, providers and partners
- Stay up-to-date with industry developments and emerging marketing trends.
In this role, we are looking for someone with:
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is preferred
- Minimum of 8 years of marketing experience, with at least 3 years in a team management or multi market regional experience
- Strong understanding of digital acquisition and online marketplace
- Proven track record of developing and implementing successful marketing strategies
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in digital marketing, including SEO, SEM, social media, and content marketing
- Ability to analyze complex data and translate insights into actionable strategies.
- Creative thinker with a results-driven mindset
- Understanding of web analytics tools, social media marketing applications and digital display marketing platforms
- Creative mindset and understanding of consumer journey in financial product application
