Job Overview:
Hisense is seeking a highly motivated and experienced Product Manager to join our Home Appliances division. In this role, you will oversee the development, market positioning, and lifecycle management of Hisense's home appliance products, including refrigerators, washing machines and more. You will drive product innovation, collaborate with cross-functional teams, and ensure our products meet market demands and exceed customer expectations.
Key Responsibilities:
· Product Strategy & Roadmap: Develop and manage the product roadmap for home appliances, aligning with Hisense's global strategy and market trends.
· Product Development: Lead product development efforts from concept to launch, ensuring timely delivery of high-quality products that meet consumer needs.
· Retail Management: Collaborate with retail partners to develop in-store strategies, promotional plans, and product placements to maximize visibility and sales.
· Pricing & Positioning: Develop pricing strategies that optimize market penetration while maintaining profitability, and ensure effective product positioning in retail and online channels.
· Market Analysis: Conduct market research to identify customer needs, competitor activities, and market trends, guiding product innovation and development.
· Marketing Promotion: Collaborate with the marketing department to develop integrated marketing plans based on brand resources and product selling points.
· Planning & Management: Formulate sales and production plans based on market analysis, terminal shipment data, and channel sales forecasts.
· Cross-Functional Collaboration: Work closely with R&D, engineering, marketing, sales, and supply chain teams to deliver successful product launches and ensure product quality.
· Product Lifecycle Management: Manage the entire product lifecycle, from introduction through to maturity and end-of-life, ensuring ongoing profitability and relevance.
· Customer Feedback: Gather and analyze customer feedback to continuously improve products and address any market or performance gaps.
· Financial Performance: Oversee the product’s P&L, budgeting, and financial performance, ensuring alignment with business objectives.
Qualifications:
· Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field (Master’s degree preferred).
· Experience: 5+ years of product management experience, preferably within the home appliances or consumer electronics industry.
· Skills: Strong market analysis, product development, and cross-functional collaboration skills.
· Financial Acumen: Experience managing product P&L, budgeting, and pricing strategies.
· Communication: Excellent communication and presentation skills to articulate product strategy and influence key stakeholders.
· Leadership: Ability to lead cross-functional teams and manage complex projects.
· Language Requirements: Proficiency in Mandarin (spoken, written, and read) and English (spoken, written, and read) is required.
Why Join Hisense?
· Opportunity to work with cutting-edge technology in a dynamic and growing global company.
· Collaborative and innovative work environment.
· Competitive salary and benefits package.
