TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
Team Introduction
The User Growth (UG) team is responsible for the growth of TikTok's international short video products. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a range of product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth. Additionally, when new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs. By joining the UG team, you will be responsible for the growth of products with billions of users and gain hands-on experience in cutting-edge growth practices.
Job Description
- Responsible for developing growth strategy and media KPIs around user retention, target audience, and channel mix
- Execute quantitative analyses of data that translates into actionable insights for growth team as a whole
- Manage segments of larger corporate initiatives both on an on-going and ad-hoc basis while collaborating with XFN teams and stakeholders
- Analyze and deliver key insights on competitive landscape of mobile industry
- Develop and own dashboards to monitor overall marketing channel performance
- Explore channels for new growth marketing opportunities, including both performance channels and other possibilities
- Formulate new business models and make strategic recommendations on how to best optimize existing opportunities
- Work in conjunction with the in-house production team to drive creative development and execution
- Advise on best retargeting and reengagement strategy focused on churned users
- Closely collaborate with cross-functional and international teams across Content & Programming, Product & Engineering, Brand, and Data Analytics to develop new growth opportunities
Minimum Qualifications
- 5+ years of strategic planning, management consulting, or investment banking experience
- Experience performing research and in-depth data analysis to develop business strategy
- BA/BS degree
- Experience in building the go-to-market strategy for a fast growing mobile application or product
Preferred Qualifications
- Experience in building marketing campaigns for user acquisition and brand awareness objectives
- Ability to multi-task, manage multiple projects simultaneously, and promptly change priorities based on business needs
- Strong understanding of international market trends
- Passionate about social media and short video products
- Experience working with international partners in different time zones
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
