Job Summary:
The Corporate Communication Executive is responsible for developing and implementing effective communication strategies that enhance the company’s reputation and ensure a consistent, positive corporate image. This role involves managing internal and external communication, coordinating media relations, and supporting branding efforts.
Job Responsibilities:
1. Internal Communications:
- Develop and implement internal communication strategies to keep employees informed and engaged.
- Create and distribute internal newsletters, emails, and other communication materials to ensure employees are updated on company news, policies, and events.
- Organize and manage internal events such as town halls, employee engagement activities, and leadership meetings.
- Maintain the intranet and other internal communication channels to ensure relevant and up-to-date information is accessible to employees.
2. External Communications:
- Develop and execute external communication plans to enhance the company’s public image and reputation.
- Manage media relations by drafting press releases, responding to media inquiries, and building relationships with journalists and media outlets.
- Coordinate the company’s presence at industry events, conferences, and public engagements, ensuring the company’s brand is positively represented.
- Assist in managing the company’s social media presence, including creating and scheduling posts, monitoring engagement, and responding to comments and inquiries.
3. Branding and Corporate Identity:
- Support the development and implementation of branding strategies to ensure a consistent and strong corporate identity across all communication channels.
- Ensure all communication materials adhere to the company’s brand guidelines and convey the desired corporate image.
- Collaborate with marketing and design teams to produce branded content, including brochures, presentations, and videos.
4. Crisis Communication:
- Assist in the development of crisis communication plans to manage potential risks to the company’s reputation.
- Respond to crises or negative publicity by coordinating the dissemination of accurate information to stakeholders and the media.
5. Content Creation and Management:
- Create, edit, and proofread communication materials such as press releases, speeches, articles, and reports to ensure clarity, accuracy, and alignment with the company’s messaging.
- Maintain a content calendar to ensure timely and strategic distribution of communication materials.
- Monitor and analyze media coverage to measure the effectiveness of communication strategies and identify areas for improvement.
6. Stakeholder Communication:
- Manage communication with various stakeholders including investors, customers, partners, and government agencies to maintain positive relationships.
- Prepare communication materials for annual reports, investor presentations, and other stakeholder engagements.
7. Research and Analysis:
- Conduct research on industry trends, competitor communication strategies, and stakeholder sentiment to inform communication strategies.
- Monitor and report on communication campaign performance using metrics such as media coverage, social media engagement, and employee feedback.
Qualification
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- 2-4 years of experience in corporate communications, public relations, or a similar role.
- Excellent written and verbal communication skills with the ability to create compelling content.
- Strong interpersonal skills and the ability to build relationships with internal and external stakeholders.
- Proficiency in using communication tools and platforms such as social media management tools, content management systems (CMS), and email marketing software.
- Attention to detail and strong organizational skills with the ability to manage multiple projects simultaneously.
- Experience in media relations and knowledge of the local media landscape is a plus.
- Creative thinking and problem-solving skills with the ability to work independently and as part of a team.
- Understanding of branding principles and corporate identity management.
Key Skills:
- Success in maintaining and enhancing the company’s public image and reputation.
- Effectiveness of internal communication strategies in engaging employees.
- Quality and timeliness of communication materials produced.
- Media coverage metrics, including the volume and sentiment of Coverage.
- Social media engagement rates and growth of online presence.
- May require travel to attend events, conferences, or meet with media representatives
