JD for Segment Marketing – Senior Events Specialist
This role works with IBG segment manager and will work closely with internal stakeholders such as segment and product teams, as well as external agencies and vendors. This is an events and campaign specialist role where the candidate will be required to execute events, help with content creation, and assist in the roll out of segment marketing campaigns.
As Marketing Events Specialist candidate will be responsible for planning, executing, and managing a variety of marketing events that align with our brand objectives and strategic goals. Candidate will work closely with cross-functional teams to deliver impactful events that enhance brand visibility, customer engagement, and ultimately contribute to business growth.
Responsibilities
· Ability to foster strong relationship and effective collaboration with a diverse range of stakeholders, including senior internal managing directors, personal assistants, and multiple external vendors.
· Plan and execute end-to-end event logistics, including venue selection, vendor management, budgeting, scheduling, and onsite coordination.
· Collaborate with the marketing team to develop event strategies that align with overall marketing and business objectives.
· Develop and manage event timelines, ensuring all tasks are completed on schedule.
· Create and execute comprehensive event marketing campaigns to drive attendance and engagement.
· Coordinate with creative teams to design event collateral, including invitations, banners, signage, and promotional materials.
· Manage event registration and attendee communication, ensuring a seamless registration process and providing event details to participants.
· Coordinate with internal and external stakeholders to ensure smooth event execution, including speakers, sponsors, partners, and attendees.
· Utilise social media and digital platforms to promote events, generate buzz, and encourage audience participation.
· Gather and analyse post-event data, report and feedback to evaluate event success and identify areas for improvement.
· Stay updated on industry trends, best practices, and emerging technologies in event marketing.
Requirements
· Proven experience in planning and executing successful marketing events, preferably in banking or financial institutions.
· Strong project management skills, with the ability to manage multiple tasks and priorities simultaneously.
· Excellent communication and interpersonal skills, both written and verbal.
· Proficiency in powerpoint and excel.
· Creative mindset with a keen eye for detail and design.
· Ability to work collaboratively with cross-functional teams and external partners.
· Strong problem-solving skills and a proactive attitude.
· Flexibility to work outside of regular business hours as required by event schedules.
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