A Product Manager is responsible for the direction, coordination, implementation, executive, control and completion of the project while remaining aligned with the strategy, commitments and goals of the project.
Responsibilities:
- Product Strategy: Developing a strategic vision and roadmap for the product, aligning it with the overall business goals and objectives. Conducting market research, competitive analysis, and gathering customer feedback to identify market opportunities and define the product’s value proposition.
- Product Planning and Definition: Collaborating with cross-functional teams, such as engineering, design and marketing, to define the product requirements, features, and functionality. Creating and maintaining product specifications and documentation.
- Product Management: Leading the product development process, including prioritising features, setting timelines, and managing the product development lifecycle. Coordinating with engineering, design, and other teams to ensure timely and quality delivery of the product.
- Stakeholder Management: Engaging with stakeholders, such as executives, customers, sales teams, and support teams, to gather feedback, understand requirements, and communicate the product strategy and updates. Balancing competing priorities and managing expectations.
- User Experience (UX) and Design: Collaborating with UX designers and researchers to ensure the product provides a user-friendly and intuitive experience. Conducting usability testing and incorporating user feedback into product design and development.
- Product Launch and Marketing: Planning and executing product launches, working closely with marketing and sales teams to develop go-to-market strategies, positioning, messaging, and promotional materials. Monitoring product performance and customer feedback post-launch.
- Data Analysis and Iteration: Analysing product metrics, user behaviour, and market trends to make data-driven decisions. Iterating on the product based on user feedback and performance data, continually improving its features and functionality.
- Product Evangelism: Serving as a product evangelist, internally and externally, by educating and training teams, supporting sales efforts, conducting product demonstrations, and participating in industry events and conferences.
