Job Description:
- Responsible for ad content (graphics & video content) and executing Meta & TikTok Ads, including search, display, video, and social media ads.
- Monitor and analyze ad performance, making data-driven decisions to optimize ad spend and improve ROI.
- Collaborate with the marketing team to develop comprehensive advertising strategies aligned with business goals.
- Stay updated on the latest trends and best practices in digital advertising, particularly within Meta & TikTok platforms.
- Identify new opportunities for growth and expansion in paid media channels.
- Manage and allocate budgets effectively across various campaigns to ensure maximum efficiency and ROI.
- Optimise ad landing pages according to best performing keywords and pay-per-click(PPC) guidelines to increase online visibility and conversion
- Familiarity with A/B testing and conversion rate optimization, not limited to paid media settings, landing pages, and advertising content
Requirement:
- Bachelor's Degree in Marketing, Business, Media, or a related field
- At least 1 years of experience in managing Meta and Tik Tok Ads campaigns or in related field
- In-depth knowledge and understanding of Facebook & Tik Tok Ads Manager, and related tools
- Fluent in spoken and written English & Chinese
- Seeking a meticulous individual who pays great attention to detail
- Have a good flair for videography, photography & copywriting
- Strong analytical skills and experience with tools like TikTok Analytics, Facebook Analytics, and other reporting tools
- Familiar with SEO such as optimization ad landing pages and article writing is a plus
