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Job Description

A key member of the NUS College’s Communications team, this role will champion the digital marketing efforts of NUSC across key digital platforms, including monitoring trends and insights, to elevate our online brand presence and drive the College’s brand impact, experience and marketing campaign effectiveness.

Channel Management & Growth

• Lead and manage key digital properties such as NUSC website, employee portal and social media channels that support the College’s marketing campaign needs, brand building imperatives and achieve positive user experiences.
• Strengthen and drive the smooth operations of the NUSC website and employee portal, working closely with internal resources (IT), external vendors and content owners, to achieve high operational readiness in support of key campaign launches.
• Measure and report performance of all digital assets and campaigns and assess strategies against goals (ROI and KPIs).

Campaign Management & Optimisation

• Collaborate with campaign leads and content owners to design and execute digital marketing plans and campaigns in Singapore and Asia, with a focus on brand awareness and admissions lead generation/conversions (SEO/SEM, paid advertising, email marketing, social media marketing etc).
• Leverage analytics tools like Google Analytics and equivalents to monitor campaign performance and generate actionable insights for reporting/calibration.
• Manage relationships with external agencies and vendors to ensure effective execution of marketing campaigns.

Best Practices & Training

• Stay up-to-date with the latest digital marketing trends, tools and best practices in the higher education and youth segments in Singapore and the region.
• Act as the digital champion and impart user training and best practices within internal units across the College.
• Work with other administrative teams in NUS College on cross-functional and shared duties.

Qualifications

• Minimum 6 to 8 years’ experience in a digital communications and marketing role in large enterprises or agency environment with working knowledge of Singapore and Asian markets.
• Bachelor’s degree in business, marketing or related, blended with skills in IT/project management.
• Digital skills must include:Launch/management of corporate websites, employee portals and local/regional digital marketing strategies.
  Working knowledge and familiarity with content management systems (ie WordPress, Sharepoint or similar).
  Working knowledge of Martech and how it can be effectively developed and deployed to meet the College’s needs.
  Working knowledge of social media landscape in Singapore and Asia.
  Hands-on knowledge of SEO, SEM and all key digital tools and metrics such as PPC, CPC, email marketing, social media monitoring and web analytics.
  Ability to edit website content and articles.
  
• Previous experience in collaborating with broad groups of internal and external stakeholders in large organisations.
• Demonstrated experience in managing complex projects/campaigns with sometimes challenging timelines.
• Ability to guide younger staff, work independently and as part of a team.
• Fluent written and spoken English skills with working knowledge of Simplified Chinese.
• Strong communication and interpersonal skills.
• Highly effective and strong creative and business judgment.
• Curiosity of mind and passion to build a career in the education industry.

The Role

This position will be responsible for managing communication between a company’s corporate management and the investors.

Job Responsibilities

• Develop and execute investor relations programs to facilitate communication and build constructive relationships with the investment community, media and other stakeholders.
• Manage production of investor relations materials, including annual reports, unitholder circulars, announcements, press releases, presentations and website content.
• Manage investor and analyst engagement events such as AGM, analyst briefings, investor conferences and roadshows.
• Keep abreast of developments in the REITs and real estate sectors to provide insights on market activities, trends, competitive landscape, shareholder and ESG related issues.
• Manage production of the REIT’s annual sustainability report in accordance with SGX reporting requirements.
• Track and review major ESG ratings, manage and enhance the REIT’s corporate image and reputation.

Job Requirements

• Degree in Finance, Accounting, Real Estate or Communications.
• Preferably with at least 8 years of relevant experience.
• Excellent writing skills.
• Familiarity with the real estate industry and exposure to equity capital markets and/or a strong grasp of finance will be a distinct advantage.
• Pro-active, customer-focused, a good team player and independent in working in a fast-paced environment.
• Required to obtain the CMFAS license.

• Develops and executes the business development plan to generate incremental revenue.
• Identifies, evaluates, and executes new business opportunities aligned with the company's overall strategy.
• Works with internal stakeholders to understand the company's strengths and value proposition to develop sales strategies that result in sustainable and profitable growth.
• Formulates the business development strategy, which aligns with the overall organizational strategy.
• Provides periodic updates on the progress of business development initiatives against the set strategic objectives
• Monitor regulatory changes and ensure the business is fully compliant with regulatory requirements related to the marketing of products and services.
• Monitors the brand visibility and ensures that market share targets are met.
• Monitor advertising progress against set strategic objectives.
• Takes accountability for daily customer relations management.
• Promotes corporate image and acts as the brand ambassador for the company.
• Ensures consistent customer satisfaction based on a deep understanding of customer needs.
• Develops strategies for lead generation, monitoring, and conversion, including reports showing lead generation success and failure rates.
• Mobilizes internal stakeholders to support new and current business development initiatives.
• Develops strategies for breaking into new and existing markets.
• Utilizes analytics tools to assess viable business development opportunities by leveraging internal and external data.
• Leverages immerging trends to find business development opportunities.
• Develops strategic partnerships to create revenue generation opportunities for the company's products and services.
• Researches customer needs and trends and uses the information to inform the business and product development strategies.
• Based on research insights, inform present and future product development needs.
• Assesses market product competitiveness against the market and recommends strategies for winning in the marketplace.
• Demonstrates effective use of indirect influence techniques.
• Establishes trust to extend influence outside the chain of command.
• Proactively builds positive relationships inside and outside the organization to support the company strategy and vision.
• Gets input from members of own chain of command before influencing others outside it.
• Provides subordinates with (or directs them) the necessary resources for development.
• Follows up with customers to ensure their needs are met and are willing to come back as repeat clients.
• Look beyond the company's current context to discern future growth opportunities.
• Uses data to plan for emerging trends in the market.
• Anticipate future trends and products by reading market trends.
• Observe operational issues and develop market insights.
• Takes deliberate actions to develop business development capacity within the whole employee population and specifically for their team.
• Acts as an advisor to the whole business on matters related to business development.
• Develops seamless processes to support the business development value chain.
• Sets and implement high standards for customer satisfaction and service delivery.

This role supports Brand Marketing and Retail Marketing teams in Digital Appliance department. Must be proactive and able to communicate effectively internally with Brand Marketing team, Retail Marketing team, Product Marketing team, and Corporate Marketing team. And externally with Creative Agency, Media Agency, printers, external partners and promoters.

Qualified candidates will possess strong creative and graphic design skills (good to have), be detail-oriented, self-motivated and have the ability to organize and execute tasks in a fast-paced environment. Passionate, committed and innovative team player.

Brand Marketing

· Develop and execute marketing and advertising campaigns, this includes digital, social and BTL marketing collaterals.

· Liaise with media and printers in managing the production of all marketing materials.

· Liaise with publishers to update Samsung.com pages with new promotion mechanics, images and communication.

Trade & Retail Marketing

· Supports on collection and preparation of data.

· Support on dissemination of POSMs to respective store, ensuring proper placement of price cards, POP materials, brand toppers and etc.

· Support ad-hoc coordination and tracking of logistics requests (e.g. Loan of washers/fridges to customers, consignment stock and fixtures arrangement).

· Coordinate with external partners/ promoters on floor and/or fixture and renovation changes.

Experience

· Diploma in Marketing / Media / Communication / Business or equivalent (preferred)

· Possesses creative flair, coupled with versatility and adaptability

· Initiative, willingness and resourcefulness to find ways to learn

· Outgoing, sociable with good interpersonal skills

· Creative self-starter and a collaborative team player with a positive attitude

· 6-month internship period

· Good to have – knowledge in design tool (Adobe Photoshop), digital imaging, Illustrator

Job Role & Responsibilies

• Management and Expansion of existing and new outlets
• Improving and managing various sales revenue streams
• Developing business plans
• Developing a risk management framework, policy and process
• Developing and establishing a financial budget and plans
• Developing & maintaining business continuity strategies, policies and guidelines
• Developing high potential employees through organizational talent capability review
• Drive customer loyalty for service excellence
• Drive service quality and customer satisfaction
• Establish and maintain strategic business partner relationships
• Establish business continuity processes
• Establish business strategies for the business function
• Facilitate innovation process within the organization
• Manage compliance with food and beverage hygiene policies and procedures
• Oversee revenue and expenditure management
• Oversee and manage outlets' Profit and Loss by meeting monthly business targets
• Strategize service operations by improving productivity and efficiency
• Recruit , mentor and train newly employed staff to fulfill job scope requirements
• Manage marketing efforts across social media platforms and affiliations through content creation and marketing analyses
• Execute weekly stock control and management
• Reports directly to General Manager

About the Role:

The Client Engagement & Marketing Executive plays a vital role in supporting the success of our client engagement and marketing teams. In this role, you will be responsible for a variety of administrative tasks, as well as lead generation, design work for presentation slides, and programme support. You will work closely with the client engagement and marketing teams, as well as other departments across the organisation, to ensure that our programmes run smoothly and that we meet the needs of our clients.

Responsibilities:

• Process and track programme registrations per month, ensuring accuracy and compliance with internal procedures.
• Research and identify 20 qualified new leads for open programmes each month.
• Design and create presentation slides based on specific requirements.
• Support event registration as needed.
• Manage and maintain alumni and prospect data in Excel and CRM systems.
• Work with the finance team to process project claims.
• Perform other duties as assigned.

Qualifications:

• Excellent written and verbal communication skills, with the ability to communicate effectively with senior executives.
• Strong organisational and time management skills, with the ability to prioritise and multitask effectively.
• A goal-oriented work ethic with a commitment to achieving individual and team objectives.
• Self-motivated with the ability to work independently with minimal supervision.
• Proactive, dynamic, and results-oriented.
• Ability to act with discretion and confidentiality.
• Proficiency in Microsoft Office tools (Word, Excel, PowerPoint).
• Fresh graduates are welcome to apply.

Benefits:

• Competitive salary and benefits package
• Opportunity to work in a fast-paced and growing environment
• Make a real impact on the success of our organisation

To engage all internal and external stakeholders with timely, relevant and engaging customer-focused content that brings to life the unique identity of the school and fully integrates it into all communication touchpoints relevant to the target audience across the Family Experience Journey.

Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni.

• Work with the School DAM / Marketing Manager to develop and sign off a content plan for the school aligned to the brand equity pyramid and school USP
• Draw down the global content strategy and annual plan to source Nord Anglia thought leadership content for tailoring and re-application locally.
• Source original local content to amplify the global calendar using best practice from the Nord Anglia Family Experience Journey (FEJ).
• Engage with academic staff throughout the school to collect news and updates from the classroom and from offsite trips, events and activities.

Execute the school content strategy across all school communication channels including News & Blogs and social media.

• Draw down the global News items and amplify with local stories to ensure a continuous stream of interesting and relevant updates about the school and Nord Anglia Education.
• Oversee all ad hoc logistical and news communication for the school, ensuring consistency and appropriate
• Manage and maintain the school blog, executing the content strategy to optimise engagement with target readership and ensure that new content is published in a timely fashion.
• Manage the creation and maintenance of blog categories and authors.
• Work with Marketing Manager to ensure all content is search engine optimized.
• Support the MAC team through attendance at school recruitment events.

Build the school online community through social media, driving both followers and engagement (shares and comments).

• Draw down the social media channel strategy from global and ensure that each school social media channel is used appropriately for the target audience
• With the school DAM, develop an appropriate engagement strategy for each social media channel (frequency and type of posts, use of paid versus unpaid activity etc.).
• Work towards an agreed target regarding number of posts per day on each social media channel in use by the school.
• Spend quality time each day / week around the school, capturing formal events and the day to day life within the school. Aim to get content out on social media during the same day the images were taken.
• Ensure that the school’s visual identity, brand character and tonality is brought to life across all social media.
• Monitor key social media metrics on a weekly basis and share across the MAC team and wider school.
• Actively work to develop content that drives the ‘conversation’ and generates engagement from the school community through shares and comments.
• With guidance from the School DAM and Marketing Manager, respond to all social media questions or comments directed at the school within 24 hours during the working week.

Ensure that all current parents are kept up to date on school news and information.

• Deliver a regular newsletter for parents using global templates and best practice and in keeping with the school’s visual identity, brand character and tonality. Cascade via Mailchimp or equivalent.
• Tracking CTR and Opening Rate on a weekly basis and communicate to all relevant stakeholders, using data to optimize what resonates with the target audience.
• Co-ordinate across the various school departments to understand the breadth of parent communications and keep a finger on the pulse to understand from parents what is working and not working. Provide clear feedback to the academic team to enable improvement.▪
• Maintain up to date and refreshed content as required, for the Parent Portal or school App. (e.g. iSams or equivalent)
• Promote the parent survey and its results annually.
• Provide brand templates for school colleagues to develop internal posters, flyers or other appropriate collateral to raise awareness of internal activities.
• Regularly review the quality of this collateral providing timely appreciative and constructive feedback.

Together with the Publications and Marketing Officer, develop the Photography and videography repository for the school, ensuring the highest standards are adhered to in line with global guidelines and school aesthetic quality.

• Help leverage the global photo / video bank where appropriate in school communications.
• Help develop the school photo / video bank, based on global guidelines, high aesthetic quality, brand fit and appropriate parental usage rights.
• Refresh the school photo / video bank regularly and annually through the use of a Nord Anglia approved photographer or videographer.
• Provide a clear brief to any external photographer / videographer or member of staff that provides photographs / videos for the school to ensure all images and film are aligned to global guidelines and brand fit.
• Develop own photography, videography and editing skills, drawing on regional and global expertise.

Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team.

• Act as a role-model to other members of the MAC Team and coach the best from them.
• Support the DAM to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.
• Contribute to the sharing of best practice in communications across the MAC school team, region and group.

Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

• Take ownership for personal development and works with DAM to develop and implement a focused and straightforward Personal Development Plan.
• Take ownership for requesting feedback from others in a timely fashion.
• Positive performance appraisal
• Provide both constructive and appreciative feedback both unprompted and when asked.

Person Specification

Qualifications/Training

• Bachelor’s Degree

Experience / Knowledge/ Skills

• Minimum 2 years working in copywriting, journalism or related discipline
• Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures
• Proven teamwork and negotiation skills
• Experience of writing across a diverse range of on- and off-line media and an understanding of how to optimize content for each
• Experience of contributing to and managing all social media platforms
• Knowledge of communication programmes such as Mailchimp
• Photographic and videography skills
• Excellent time management skills and flexibility in dealing with multi-functional tasks
• Good analytical skills and evaluation of ROI, KPIs
• Outstanding written and verbal communication skills
• Good copywriting skills
• Experience in monitoring competitor market activity

Personal Attributes

• Creative and technical thinking ability
• Self-motivated, flexible and adaptable to different tasks at hand
• Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure
• Uses evidence to support arguments or positions taken
• High level of integrity
• Excellent time management and organizational skills
• Proficient communicator both oral and written
• Excellent attention to detail
• Affinity with and interest in education

Safeguarding

At Nord Anglia Education we are committed to providing a world class, safe, happy environment in which children and young people are able to thrive and learn. We are committed to safeguarding and promoting the welfare of all our students irrespective of race, ability, religion, gender or culture.

All post holders in regulated activity (having regular unsupervised contact with children) are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both your country of residence/birth and any country of residence within the last 10 years.