Global Marketing Director [CFD Broker]
Full-time
Director/C-Level
1 month ago
Purpose of the Role:
The Marketing Director will lead the development and execution of tactical marketing strategies to achieve strategic priorities, ..
Purpose of the Role:
The Marketing Director will lead the development and execution of tactical marketing strategies to achieve strategic priorities, pipeline goals, and revenue targets. This role requires a seasoned professional with expertise in tactical marketing, a strong data-driven approach, and proficiency in marketing technology tools. A proven ability to leverage data for defining growth strategies is essential.
Key Responsibilities:
- Performance-Driven Leadership: Define resource allocation, recommend strategic pivots, and advise on optimal execution methods.
- Marketing Metrics Management: Oversee marketing spend and metrics across the business while managing team expectations on targets, initiatives, and impact.
- Agency Collaboration: Maintain strong relationships with agency partners to ensure deadlines and targets are consistently met.
- Customer-Centric Approach: Use customer insights and data to craft compelling brand and product messaging across owned and paid channels that engage prospects and customers.
- Visionary Leadership: Set a clear vision for growth and marketing, implementing impactful initiatives that drive significant business growth.
- Brand Development: Expand the company’s voice and elevate it to a globally recognized brand.
- Performance Marketing Expertise: Bring a deep understanding of performance marketing to drive results.
- Startup and Growth Phase Experience: Demonstrate a history of working in startups or high-growth environments.
- Tech Savvy: Proficient in CMS, Google Analytics, and related performance metrics.
- Data-Driven Decision Making: Interpret data effectively to tell customer-centric stories and inform marketing strategies.
Additional Responsibilities:
- Collaborate with the events marketing team to design a unique APAC regional events strategy, aligning with sales and customer success team growth goals.
- Partner with the PR team to enhance brand awareness through cohesive event campaigns that include sponsorships, speaking engagements, and pre-event initiatives.
- Work with the global marketing team to develop integrated campaigns, including paid search, social media, content syndication, events, and email marketing.
- Manage sales expenses and marketing budgets efficiently.
Requirements:
- A degree in Marketing or a related field, with a minimum of 10 years of experience in the finance or trading platform industry.
- Proven experience in building, leading, and managing high-performing teams.
- Strong expertise in digital marketing, including SEM, SEO, social media, e-commerce, CRO, and PPC.
- Solid experience in budget and project management.
- Exceptional verbal and written communication skills.
- A dynamic leader capable of fostering a positive and fast-paced company culture.
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