Senior / Executive, Marketing (Alumni & CRM Management)
Full-time
Senior Executive
6 months ago
Responsibilities:
To develop and run alumni initiatives to increase early engagement with graduating students, as well as sustain active engagement..
Responsibilities:
- To develop and run alumni initiatives to increase early engagement with graduating students, as well as sustain active engagement of all alumni segments
- To drive alumni branding , marketing and communications (through online/offline platforms, content marketing, collateral development etc) for new/on-going alumni initiatives
- To drive sustained promotion, onboarding and usership of Alumni IT system by alumni segments, as well as continuous upkeep of alumni database
- Identify and source partnership opportunities through inbound lead follow-up and outbound cold calls, emails and client visits
- Develop and manage university partnership strategy and ecosystem of partners.
- Meticulous, organized, able to work with minimal supervision and tight deadlines
- Strong in public relations, people management and able to relate to all levels
- Able to multi-task, work independently and in cross-disciplinary project teams
Requirements:
- Degree or Diploma with at least 2-3 years relevant work experience. Proven experience and track record in client engagement, relationship management, membership development, events management, branding and marketing communications
- Ability to cultivate strong internal and external client/partner relations with a view to leverage towards desired business outcomes
- Savvy with technology, social media and database tools. Familiar with CRM systems, data analytics, digital marketing solutions
- Effectively bilingual both spoken and written. Proficiency in third language will be advantageous.
- Eye for details with keen interest in writing, content development for online/offline platforms and collaterals.
Interested candidates, please send in your updated resume to [email protected]
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