Associate Director, Product Marketing
Full-time
Director/C-Level
9 months ago
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportu..
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Play a key role in defining the strategy for Razer Software through leading product marketing for flagship applications.
Associate Director, Product Marketing, Razer Software
Do you love video games? We are looking for a passionate gamer to lead the marketing strategy for Razer Software.
The Razer software ecosystem connects our amazing hardware and innovative software with video games and digital platforms world-wide. The Associate Director of Product Marketing for Razer Software would be responsible for creating the marketing vision and customer messaging for Razer Software.
Job Responsibilities
- Lead the user acquisition strategy for Razer Software products like Razer Chroma, Razer Synapse and Razer Axon.
- Create a positioning and communication strategy for Razer Software including advertising, events and public relations.
- Drive the strategy with Global Business Development teams to grow the Chroma RGB ecosystem through partnerships with game developers and hardware partners.
- Develop and implement marketing launch plans to align with product team objectives and set success metrics for marketing teams.
- Coordinate cross-company initiatives with a variety of stakeholders including Razer hardware, services, sales and global marketing teams.
- Seek and manage partner collaborations to grow the Chroma RGB ecosystem.
- Monitor and evaluate the effectiveness of each marketing campaign.
- Responsible for managing the marketing budget and approval processes.
Pre-Requisites
- Bachelor’s degree with 8-10 years of relevant marketing or product management experience with proven track record of success in PC software.
- Solid expertise and experience in execution of product marketing strategies and campaigns in both a strategic and tactical sense
- A strong self-starter mentality and the capability to build relevant connections with internal & external stakeholders.
- Ability to work smart in a fast-paced, ever-changing and high-growth environment.
- Curiosity to discover new marketing trends and to know what our competitors are doing in our industry.
- Strong interest in tech products and gaming industry is a plus.
- Excellent communication skills - both verbally and in writing.
- Passionate about video games.
Pre-Requisites :
Are you game?
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