Total 58 contract manager job vacancies in tampines south east

JOB SUMMARY

Responsible for ensuring and executing the seamless integration of financial systems, processes, and teams following mergers & acquisitions. This role ensures that financial data, reporting structures, and compliance requirements are aligned with the organization’s objectives. The senior manager works closely with Corporate, IT, and other departments to ensure efficient and effective integration, minimizing disruptions and maximizing operational efficiency.

ESSENTIAL DUTIES AND RESPONSIBILITIES

General

• Understand and communicate financial and accounting issues related to Mergers & Acquisitions.

• Research and advise working group on accounting issues related to transactions.

• Manage relationships with external advisors and any due diligence activity

• Ensure all sensitive and confidential information is handled appropriately.

• May perform other duties and responsibilities as assigned.

Integration of systems, processes, accounting and financial analysis

• Work closely with Jabil stakeholders and acquired Teams to execute detailed integration plans for financial systems, processes, and teams integration. Includes delivering and/or coordinating Training for new site finance teams to integrate into Jabil policies and processes.

• Develop process to ensure monthly closing performed post-close, in accordance with US GAAP and SOX,, working closely with site finance team to delivering quality financials that is compliant with Jabil accounting policies

• Forecast & Analysis: Financial analysis for acquired business (Forecasts, budgets, models analysis), and integrate into Jabil’s budgeting forecasting process

Process Standardization and Optimization:

• Identify and standardize financial processes to ensure consistency with Jabil’s processes/policies post-integration.

• Work with site finance teams to streamline reporting, budgeting, and forecasting procedures.

• Recommend process improvements to increase efficiency and reduce redundancies.

Compliance and Risk Management:

• Ensure that all financial integration activities comply with regulatory requirements and internal controls

• US GAAP, SOX and Jabil policies compliance

• Maintain and update financial policies and procedures to reflect new systems and organizational structures.

Post-Integration Support:

• Oversee the stabilization of integrated financial systems and processes, ensuring that all issues are addressed.

• Monitor ongoing integration success and continuously identify areas for improvement.

JOB QUALIFICATIONS

KNOWLEDGE REQUIREMENTS

• Must have solid experience in finance and operational processes, M&A integrations

• Able to work across teams in Global organization

• Familiar with accounting regulations, US GAAP and IFRS.

• Good multi-tasker, able to manage and coordinate different tasks, and diverse group of stakeholders

• Hands-on and willing to work closely with stakeholders to solve issues

• Able to work with different cultures and time zones

• Fast/agile worker and learner

• Positive and collaborative work attitude

• Have commercial acumen combined with risk awareness.

• Have excellent communication and problem solving skills.

• Possess Strong SAP knowledge

• TM1/Prism skills and knowledge is preferred

• Good at analysis, finance reporting & internal control.

• Mature and capable to work in organization with many diverse stakeholders

• Be able to analyze a great and complex amount of data.

• Proficiency in use of personal computers, Microsoft Office products (Excel, Word and PowerPoint) and e-mail skills required

• Travel will be required

EDUCATION & EXPERIENCE REQUIREMENTS

· Bachelor’s degree in Accounting & Finance.

· Minimum eight (8) years experience in a relevant position

· Advanced degree and/or CPA qualification is preferred

· Or an equivalent combination of education, training or experience

Responsibilities

• Interviews and counsels patients and their families to help them with their psycho-social problems.
• Communicates with medical staff, nurses, other health-care professionals to discuss plans for total patient management.
• Liaises with other government departments, social services organisations or private agencies to meet patients' needs.
• Maintains case records on patients.
• Participates in the orientation of new staff.
• Represents department on committees of statutory, voluntary and community organisation providing social services.
• Attends supervision session, department meetings, case conference and training workshops and seminars.
• Carries out psycho-social research and relevant special projects.
• Visits patients' homes to assess social conditions and family dynamics, counsels and gives support.

Requirements

• Degree in Social Work or equivalent, preferably with Honours degree or Masters.
• Preferably a Registered Social Worker (RSW) with Social Work Accreditation Board.
• Prior experience in social work or the social agency setting is preferred.
• Good counselling and communication skills.

We regret to inform that only shortlisted candidates will be notified.

1. Assist in finance & accounting work.
2. Assist in admin work.
3. Preferable with MYOB knowledge.
4. Assist stock and fixed asset counts.
5. Assist in filing (physical & e-filing) work.
6. Any other matters as assigned.
7. Able to start immediately.

This position is a contract position from Jan 2025 to July 2025 and is responsible for supporting the sales team in the preparation of sales quotations and tender preparations, and other sales support activities.

Responsibilities include supporting the project administrator when required, with project documentation and other project activities

Job Responsibilities

• Supporting Sales Team on preparing Sales quotations, Sales/Maintenace tender, catalogues and other document required for submissions, etc.
• The Sales Administrator is responsible for the following specific responsibilities:
  - To support all the sales functions of the department.
  - Regularly review tender portals, industry publications, and network contacts for upcoming opportunities relevant to our business.
  - Registration of site/tender brief and provide timely feedback to Sales Personnel of any change of schedule.
  - Evaluate, document, record, highlight, and track/monitor critical/important clauses and deadlines for tender and quotation submission including entering key details such as submission dates, requirements and scope of work for each opportunity.
  - Assist the sales team promptly and efficiently with the timely submission of comprehensive tender bids and quotations.
  - Keeping standard tender and quotation submission documents for reference and easy retrieval including maintaining the formal for tender and quotation submission documents for quick access and reference.
  - Organize the storage of all sales inquiries and quotations in a tidy and easily retrievable system. This include managing the filling of all related sales inquiries and quotations in SharePoint to be in a traceable and organised manner.
  - Generate monthly sales reports.

Job Requirements

• Diploma in Administration or its equivalent
• With 2 to 3 years’ relevant experience in related industry
• Excellent organization skills and ability to multi-task
• Meticulous and pay great attention to detail
• Good communication and interpersonal skills
• A team player and work independently with minimum supervision
• Ability to interact and work with people of all levels
• Ability to work under pressure and meet tight deadlines.
• Proficient in MS Project and MS Office software

If you are keen to be part of our team and possess the above pre-requisites, kindly submit your detailed resume stating your current & expected salary via the button "APPLY NOW" to:

HR Department

Securitas Electronic Security Singapore Pte Ltd

To know more about us, please visit us at www.securitas-singapore.com.

(*we regret that only shortlisted candidates will be notified.)

Being at the frontline, the Guest Relations Officer is the first contact point when a guest check-in at a hotel. He/She will deliver exceptional guests' experience and manage guests professionally to promote positive impression.

Responsibilities

• Ensure checking-in and out is done promptly and efficiently in accordance to the procedure of the Hotel
• Give a warm welcome to guests on arrival and register them as well as issuing room keys by using the appropriate standards
• Interact and attend to guest’s enquires
• Handle cashiering duties
• Maintain the filing system and required reports
• Handle guest reservation using Opera system
• Provide information about amenities, major attractions and hotel services.
• Anticipate guest needs and build rapport with customers.
• Ensure the safety, security and loss control policies and procedures are compiled with at the front counter and back office area.

Requirements

• People orientated with excellent customer service skill
• Communication skills (written/verbal)
• Proficient in OPERA will be added advantage
• Able to perform rotating shift, PH and weekends

When the manager manages restaurant, it means they order, receive, store and track all of the restaurant's food and beverages, including its equipment and supplies. Therefore, one of this job's key responsibilities is to ensure that there's enough inventory to fulfil the menu requirements and to meet customer demand. To meet these demands, they perform tasks such as:

• monitoring usage rates of the various dishes and managing waste to ensure the restaurant doesn't sustain unnecessary costs
• storing food inventory at the right temperature and in clean, secure units
• preventing shortages or overstocking by monitoring inventory levels and ordering the supplies on time
• In this position, you have the crucial duty to ensure that the physical appearance of the establishment remains attractive, hygienic and comfortable for customers. This involves creating and enforcing a schedule that outlines the daily, weekly and monthly tasks required to keep the place clean. The cleaning usually happens before opening hours and in between busy service periods. Cleaning doesn't only apply to the inside of a restaurant, but also to the external areas, such as the landscaping areas and parking lot.
• Able to work night shift
• Must be able to work night shift and split shift
• Must be able to work extra hours or weekend if needed

• Customer ServiceGreet customers warmly and provide excellent service.
  Answer customer inquiries about products, promotions, and store policies.
  Handle customer complaints or direct them to the store manager.
  
• Cash HandlingOperate the cash register and process transactions accurately
  Ensure proper counting and handling of cash.
  Issue receipts and refunds when necessary.
  Balance the cash register at the end of the shift.
  

You will be part of the University's Office of Admissions, to provide support during student's admission exercises:

Responsibilities:

• Respond to emails, phone calls, and in-person inquiries related to Admissions
• Manage scheduled phone calls through Novocall System
• Coordinate and schedule appointments with inquirer
• Attend to walk-in enquiries, and re-direct to other Admissions Officers if needed
• Maintain high standards of customer service and adhere to communication procedures and standard operating guidelines
• Assist in updating frequently asked questions (FAQ) for email enquiries
• Provide logistics support for campus visits and admissions events
• Carry out other duties as assigned

Requirements:

• Possess at least Diploma certificate
• 2 - 3 years of customer service experience and/or education industry
• Good communication and interpersonal skills
• Meticulous and organized
• Confident and able to work independently
• 5 days’ work per week

• Recruit volunteers through various channels, including participation in community events, social media campaigns and online platforms to attract new volunteers.
• Develop and implement strategies to enhance volunteer recruitment and retention efforts.
• Conduct comprehensive orientation and training for volunteers to enable them to perform their duties effectively.
• Work closely with Senior Care Centres and Active Ageing team for volunteer deployment based on program needs, as well as volunteers’ preferences and availability.
• Monitor volunteer performance and gather feedback from volunteers, staff and stakeholders to improve volunteer engagement and volunteer management practices and processes.
• Build and maintain strong, positive relationships with volunteers, staff and stakeholders.
• Maintain administrative tasks related to volunteer management, such as maintaining of accurate volunteer records, managing databases and handling relevant correspondence.
• Plan and execute volunteer appreciation events and initiatives, including acknowledgements on social media.
• Coordinate and manage special assignments or projects involving volunteers, such as facilitating research studies, school projects or interviews with volunteers.
• Stay updated on emerging trends and best practices in volunteer management to enhance efficiency and volunteer satisfaction.
• Be available to work on ad hoc weekends to support community events and ensure smooth operation of programs.
• Attend to any other responsibilities and duties assigned by the reporting officer.

Job Holder Requirements and Qualifications:

• Degree or Diploma in any discipline. Certifications in management, social services or related field would be advantageous.
• Preferably with at least 1 year of working experience in volunteer management or a related field
• Strong communication and interpersonal skills

Please send your resume to [email protected] indicating current and expected salary.

We regret that only shortlisted candidates will be notified.

Note: In compliance with Personal Data Protection guidelines, we do not require indication of your NRIC or Foreign Identification numbers in your CV/Job Application Form. Your CV and/or Job Application will be retained for a period of 1 year, and we will respectfully destroy these documents thereafter (in the event your job application is unsuccessful).

This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to PCF Sparkle Care’s PDPA and e2i’s PDPA.

Registration & Admission

· Perform accurate registration for Emergency Department patients

· Manage billing for patients including payment & deposit collection

· Conduct financial counselling for patients / next-of-kin (NOK) who require admission to the hospital

· Assist patients / NOK / general public on general enquiries over the counter or through telephone

· Any other duties assigned from time to time

Bed Management

· Perform bed reservation for patients who require admission which includes bed search and assignment according to department protocol and policy.

· Monitor and manage the bed waiting time for patients in order to meet the department’s Key Performance Indicator (KPI)

· Liaise with clinicians and inpatient nursing for bed related matters

· Generate daily report and information for dissemination to the relevant stakeholders.

· Any other duties assigned from time to time

Requirements:

· GCE ‘N’/ ‘O’ / ‘A’ Level, NITEC, Higher NITEC or Diploma in any relevant discipline

· 1 to 2 years of working experience, preferably in healthcare industry

· Candidates with no prior experience are welcome to apply

· Good interpersonal & communication skills

· Proficient in Microsoft Office applications

Working Schedule:

· Must be able to perform 3 rotating shifts (including weekends and Public Holidays)

· 7am – 2.30pm (morning) / 2pm – 9.30pm (afternoon) / 9.15pm – 7am (night)

This will be a 6 Months Contract role based in Singapore

Responsibilities:

• Provide full calendar management support to the stakeholders.
• Travel Coordination, manage the travel booking and planning on behalf of the assigned executives including management of foreign visa applications and approval process.
• Event and Calendar Support, scheduling and coordination of meetings, including the provision of room or venue booking, logistics and catering support for business related events.
• Overseeing expense submission reports and benefits claims in accordance to the organization's policy.
• Raising of purchase orders and other expense-related matters as required
• Managing agenda and content for key rhythm-of-the-business meetings: weekly meetings, all-hands.

Requirements:

• Have at least 5 years of EA experience supporting more than 1 calendar and the wider team for general administrative tasks.
• Forward thinker and responsive to immediate actions with experience in supporting leaders at a regional / global level.
• Prior experience in guiding junior administrators would be an added advantage

You will be part of the University's Office of Admissions, to provide support during student's admission exercises:

Responsibilities:

• Provide administrative support for interviews including scheduling, maintaining of interview files, verification of applicant documents, contacting candidates, and responding to interview-related inquiries
• Provide logistical support to interviewers, including preparing of materials
• Coordinate and manage student helpers
• Provide logistics support for campus visits and admissions events
• Respond to emails, phone calls, and in-person inquiries related to Admissions, when required
• Carry out other duties as assigned

Requirements:

• Possess a recognized Degree certificate
• Working experience in a business development/admissions role will be preferred but not compulsory
• Possess the ability to work independently and handle multiple tasks
• Possess strong communication and interpersonal skills
• Be resourceful, driven, independent and yet a good team player
• Able to work on Saturdays

• Ensure all operations are carried on in an appropriate, cost-effective way
• Improve operational management systems, processes and best practices
• Purchase materials, plan inventory and oversee warehouse efficiency
• Help the organization’s processes remain legally compliant
• Formulate strategic and operational objectives
• Examine financial data and use them to improve profitability
• Manage budgets and forecasts
• Perform quality controls and monitor production KPIs
• Recruit, train and supervise staff
• Find ways to increase quality of customer service

• Strategically manage warehouse in compliance with company’s policies and vision
• Oversee receiving, warehousing, distribution and maintenance operations
• Setup layout and ensure efficient space utilization
• Initiate, coordinate and enforce optimal operational policies and procedures
• Adhere to all warehousing, handling and shipping legislation requirements
• Maintain standards of health and safety, hygiene and security
• Manage stock control and reconcile with data storage system
• Prepare annual budget
• Liaise with clients, suppliers and transport companies
• Plan work rotas, assign tasks appropriately and appraise results
• Recruit, select, orient, coach and motivate employees
• Produce reports and statistics regularly (IN/OUT status report, dead stock report etc)
• Receive feedback and monitor the quality of services provided

• Achieve growth and hit sales targets by successfully managing the sales team
• Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status

• Strategically plan and manage logistics, warehouse, transportation and customer services
• Direct, optimize and coordinate full order cycle
• Liaise and negotiate with suppliers, manufacturers, retailers and consumers
• Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency
• Arrange warehouse, catalog goods, plan routes and process shipments
• Resolve any arising problems or complaints
• Supervise, coach and train warehouse workforce
• Meet cost, productivity, accuracy and timeliness targets
• Maintain metrics and analyze data to assess performance and implement improvements
• Comply with laws, regulations and ISO requirements

At OTSAW, innovation knows no bounds. OTSAW Singapore-based robotics & AI company disrupting the Healthcare, Security and Cleaning sectors through the use of autonomous robots. We have customers in 20+ countries with a total of 1000+ robots deployed to date. The Robotics Solutions Sales Manager is a strategic and enthusiastic solutions driver who puts our customers at the core of everything we do. This role is responsible for developing industry-specific relationships, driving revenue by negotiating and optimizing complex opportunities, and using data and analytics to build a consultative solution for our customers. The Robotics Solutions Sales Manager will establish and strengthen key customer and channel partner relationships with a focus on driving revenue. This role is based in Singapore and will require regional travel.

Job Description

Regional Market

• Proactively make outbound calls, maintain follow-ups with regional partners, and conduct market research on potential leads to drive significant pipeline growth within the assigned region.
• Spearhead high-profile sales pitches and maintain positive customer/partner relations to achieve long-term partnerships.
• Support execution of strategic sales plan and setup of international sales network
• Work with existing products/services to find new channels and markets for distribution.

Singapore Market

• In charge of tenders, project quotations-related matters of assigned accounts.
• Responsible for service delivery of customer accounts and prioritization of work requests including full control and ownership of all escalations and issues.
• Accountable for establishing and achieving pipeline targets and coordinating related activities in alignment with management-approved objectives.
• Initiate cross-departmental alignments to achieve outstanding solutions and services for the customers.

Job Requirements

• Candidate must possess at least a bachelor’s degree/ Diploma in Business/Engineering or equivalent.
• At least 3-5 Year(s) of working experience in B2B sales and account management, preferably in tech or healthcare industry.
• Proven sales track record and hunter mindset.
• Proven troubleshooting skills within a support environment, including a strong sense of commitment and drive towards incident resolution.
• Excellent analytical, communication, and service management skills.
• Must be able to travel overseas to develop channel distribution network.
• Proficient in MS Office, MS Teams
• A team player with excellent time management skills.

Why OTSAW?

• Be a part of the revolutionary journey to transform the future of robotics
• Innovation Mindset, Simplifying Lives
• Dynamic work environment, offering great opportunities to learn and grow

• Strategically plan and manage logistics, warehouse, transportation and customer services
• Direct, optimize and coordinate full order cycle
• Liaise and negotiate with suppliers, manufacturers, retailers and consumers
• Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency
• Arrange warehouse, catalog goods, plan routes and process shipments
• Resolve any arising problems or complaints
• Supervise, coach and train warehouse workforce
• Meet cost, productivity, accuracy and timeliness targets
• Maintain metrics and analyze data to assess performance and implement improvements
• Comply with laws, regulations and ISO requirements

• Achieve growth and hit sales targets by successfully managing the sales team
• Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status

1. Must qualify for mandatory documentations to work in Changi Airport (i.e. Airport Pass administered by Airport Police)

2. Rotational shift work (e.g. week 1 - 0800H to 1700H // week 2 - 1300H to 2200H // week 3 - 1800H to 0300H // week 4 - 0100H to 1000H etc)

3. Work environment subjected weather elements (i.e. no shelter at airport tarmac, under rain / sun)

4. Proficient communications in English (to liaise with various stakeholders operating at the flights)

5. Basic literacy in Microsoft office (for generating & submitting of daily operational / incident reports etc)

6. Point of contact for client's operational counterparts; to coordinate & implement changes as directed.

7. Possession a valid Airfield Driving Permit (ADP) would be a bonus.

• Strategically plan and manage logistics, warehouse, transportation and customer services
• Direct, optimize and coordinate full order cycle
• Liaise and negotiate with suppliers, manufacturers, retailers and consumers
• Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency
• Arrange warehouse, catalog goods, plan routes and process shipments
• Resolve any arising problems or complaints
• Supervise, coach and train warehouse workforce
• Meet cost, productivity, accuracy and timeliness targets
• Maintain metrics and analyze data to assess performance and implement improvements
• Comply with laws, regulations and ISO requirements

• Strategically manage warehouse in compliance with company’s policies and vision
• Oversee receiving, warehousing, distribution and maintenance operations
• Setup layout and ensure efficient space utilization
• Initiate, coordinate and enforce optimal operational policies and procedures
• Adhere to all warehousing, handling and shipping legislation requirements
• Maintain standards of health and safety, hygiene and security
• Manage stock control and reconcile with data storage system
• Prepare annual budget
• Liaise with clients, suppliers and transport companies
• Plan work rotas, assign tasks appropriately and appraise results
• Recruit, select, orient, coach and motivate employees
• Produce reports and statistics regularly (IN/OUT status report, dead stock report etc)
• Receive feedback and monitor the quality of services provided

Job Title: Outlet Manager (2 Headcounts)

Company: Extremers Adventure Pte Ltd, operating under the brand georges®

Location:

- georges Madbar & Grill (Siglap) - 687 East Coast Road, Frankel Estate, Singapore 459055

- georges @ Waterfront (Bedok) - #01-04, 900 Bedok North Road, HOMETEAMNS Bedok Reservoir, Singapore 479994

About the Role

As an Outlet Manager at georges®, you will lead daily operations at either our Siglap or Bedok outlet, driving the unique ambiance of warmth, friendliness, and excellence that defines the georges® experience. This role involves managing a dynamic team, ensuring exceptional customer service, overseeing operational efficiencies, and fostering a welcoming atmosphere where “strangers become friends.” You will also support georges® environmental initiatives, including the "LOVE OUR COAST" campaign, engaging the community and customers in coastal conservation efforts.

Key Responsibilities

- Oversee day-to-day operations, ensuring efficient service and smooth workflow.

- Maintain a high standard of customer service, addressing guest feedback promptly to ensure a positive experience.

- Monitor food and beverage quality, presentation, and consistency according to georges® standards.

- Supervise, train, and motivate staff to deliver excellent service and uphold georges® brand values.

- Conduct regular performance reviews, team meetings, and training sessions.

- Plan staff schedules, ensuring optimal staffing levels for peak periods.

- Monitor and manage outlet budgets, control costs, and drive profitability.

- Conduct regular inventory checks, coordinate with suppliers, and manage orders to maintain stock levels.

- Track sales performance, analyze metrics, and implement strategies to increase revenue.

- Actively support and promote the "LOVE OUR COAST" campaign and other environmental initiatives.

- Engage guests and team members in beach clean-ups, workshops, and environmental awareness programs.

- Build strong relationships with community partners, vendors, and local organizations to enhance outreach.

Qualifications

- Diploma in Hospitality Management, Business, or related field, or equivalent experience.

- Minimum of 2 years of experience in F&B or hospitality, with at least 1 year in a supervisory role.

- Strong leadership skills with a passion for customer service and team development.

- Excellent communication, problem-solving, and organizational skills.

- Interest in environmental sustainability and community engagement is highly valued.

Be a part of a team that values quality service, meaningful connections, and environmental responsibility. Join georges® to help create memorable experiences for guests and foster a sustainable environment for all.

• Strategically manage warehouse in compliance with company’s policies and vision
• Oversee receiving, warehousing, distribution and maintenance operations
• Setup layout and ensure efficient space utilization
• Initiate, coordinate and enforce optimal operational policies and procedures
• Adhere to all warehousing, handling and shipping legislation requirements
• Maintain standards of health and safety, hygiene and security
• Manage stock control and reconcile with data storage system
• Prepare annual budget
• Liaise with clients, suppliers and transport companies
• Plan work rotas, assign tasks appropriately and appraise results
• Recruit, select, orient, coach and motivate employees
• Produce reports and statistics regularly (IN/OUT status report, dead stock report etc)
• Receive feedback and monitor the quality of services provided

• Achieve growth and hit sales targets by successfully managing the sales team
• Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status