Strategic Planning:
ยท Work closely with fee-earners to understand their business objectives and formulate effective business development strategies to overseeing the execution of the plans
ยท Contribute to the development of ongoing maintenance of an action oriented business development plan for the relevant practice areas and industry groups
ยท Manage the BD budget of the assigned groups
Client Relationship Management, Target Relationships and Leads Generation:
ยท Maintain client and target relationship plans for relevant practice areas and firm wide industry groups
ยท Drive / catalyse fee earner targeting, contacting and follow up (against targeting plans)
ยท Identifies and follows through on leads from thought leadership events and initiatives
ยท Provides support on client care initiatives
ยท Liaises with trade associations with which the organization can partner to promote thought leadership initiatives, for leads generation purposes
Bids and Proposals Management:
ยท Work on Bids and Proposals to support and advise on best practice
ยท Management of Bids and Proposals from end to end
ยท Work with global offices to produce Bids and Proposals materials
Skills:
ยท Identify Associate development needs in relation to business development and marketing
ยท Provide coaching/training to support the development of the Associatesโ business development skills
Develop a Knowledge of the Markets and Industries:
ยท Use sector market research, trade press and fees/client analysis to assist in planning and identifying issues to be exploited for marketing purposes
ยท Produce supporting market and client information
ยท Undertake competitor analysis
ยท Demonstrates understanding and/or steep learning curve of the nature of industries and practice areas of the firm
Marketing Management, Thought Leadership Support and Digital Marketing:
ยท Initiates ideation of thought leadership initiatives with event owners and thought leaders based on industry, legal and regulatory trends
ยท In support of the marketing plan, drive activities such as thought leadership campaigns, PR, sponsorships, knowledge based marketing, website content, hospitality and seminars in order to generate enquiries, build profile and develop client relationships
ยท Coordinate role and activities with other Business Groups/jurisdictions and draw upon specialist skills of the central marketing team
ยท Initiate internal communications in order to increase referrals from, and to, other parts of the firm
ยท Proposes business development and marketing vehiclse, in collaboration with marketing colleagues, to execute and promote thought leadership content
ยท Initiates collaboration with events services provider to execute events, which are sources of leads generation funnels
ยท Conceptualizes and edits videos to convey thought leadership content, whether singly, or in collaboration with marketing colleagues
Behavioural Competencies
ยท Excellent Interpersonal skills
ยท Positive Attitude
ยท Takes Responsibility and ability to work with minimal supervision
ยท Good People Management skills
ยท Have a high emotional intellect to manage within the firm and external vendors
Role Specific Competencies/ Skills
ยท Excellent written and verbal communication skills in English (second language is a plus)
ยท Good presentation skills
ยท Strong Microsoft office skills โ Word, Excel, Powerpoint
ยท CRM (InterAction) skills is preferred
ยท Digital marketing and video editing knowhow is preferred
Work Experience
At least 2 to 4 years of working experience in a business development, marketing or communications role, preferably in a professional services or financial services firm