We’re looking for a highly driven and motivated Marketing Intern - Brand Media & Procurement (APAC) to join our growing regional team based in Singapore, foodpanda’s Asia HQ. If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this is the place for you!

The successful candidate will work with the regional Brand Media Team to support multiple channels with a big spectrum of responsibilities related to Marketing Ops that will directly impact strategies and campaigns for the foodpanda brand across the region. 

If you’re passionate about Marketing Ops, sourcing, planning and connecting data dots,  we’re keen to have you join our team! Bonus points if you’re also good with graphics and can put together design briefs for exciting and engaging campaigns.

Responsibilities:

• Be part of the Regional Marketing Team to support 11 countries across APAC to meet business and growth KPIs
• Get a well rounded knowledge and understanding of multiple channels: Trade Marketing, Merchandise and Rider Marketing
• Work with key business stakeholders in both APAC & country teams to understand how channels are activated in each market, supporting in the complex process of regional planning and sourcing end to end
• Work on building hygiene processes, performance review templates, quarterly country sharing decks and adhoc / recurring tasks 
• Assist the team with preparation of materials for business updates on performance for APAC region including the implementation of best practices
• Be a steward of good data practices - robust documentation, versioning, playbooking, processes, and knowledge sharing

As the Communications Manager, you will create, implement and oversea communication programmes for key initiatives in Student and Academic Services Department (SASD) and others where applicable in NTU.

Responsibilities

• Develop and implement communication plans targeted at NTU staff and students in relation to the university’s key student-related initiatives and other relevant projects like enhancement of student intranet.

• Develop content and direct creative execution to provide a consistent, targeted, and impactful message.

• Work collaboratively with the key stakeholders on change communication matters like presentations, communication materials etc.

• Build and maintain solid partnerships with internal NTU stakeholders to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.

• Design campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programmes.

• Lead on website content for student intranet related to Student Management System (SMS) and Student and Academic Services Department (SASD) related matters including NTU Education.

• Contribute ideas for new programmes, researching and recommending innovative branding techniques.

• Research and understand key business challenges, stakeholder behaviour, target audiences, competitive activity that impacts programs within the business and assigned departments.

• Identify and present opportunities for consistency in messaging and user experience across channels including physical signage, digital platforms, and printed materials.

• Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.

• Design and deliver differentiated communication messages for stakeholder groups identified for Target Operating Model (for student and academic services).

Requirements

• Minimal 8 years in strategic communication, project communication or equivalent, in large organisation.

• Experience in change management with the ability to effectively communicate and facilitate organisational change initiatives.  Experience in this area will be considered a bonus.

• Strong, versatile copywriting skills to create engaging and impactful content across various channels.

• Proactive approach in resolving problems and issues as they arise.

• Critical thinking abilities coupled with excellence in crafting clear and concise messaging.

• Good organisational, planning, and coordination skills to manage multiple projects effectively.

• Ability to multi-task and re-prioritise as needed.

• Desire to take full ownership of assigned projects and can work independently.

• Ability to manage multiple projects simultaneously ensuring deadlines and objectives are met.

• Possesses a sense of urgency; is self-motivated and meticulous attention to detail.

• Strong interpersonal skills and ability to build collaborative relationships,

• Good verbal presentation and written skills, group dynamic, and facilitation skills for engaging communication.

• Working knowledge of Microsoft Office and web content management systems experience.

• Driven to achieve goals and deliver high-quality outcomes with a focus on measurable results.

• Eagerness to seek out new knowledge, skills, and experiences to enhance professional growth and development.

• Demonstrated ability to collaborate effectively with colleagues and contribute to a positive team dynamic.

• Willingness to embrace change and adjust to evolving priorities or circumstances.

The Boutique Group of Companies is a Singapore-based organization consisting of four companies: Boutique Education Pte Ltd, Host Events Pte Ltd, Frenchic Pte Ltd, and Bertie x Odie Pte Ltd. We are currently seeking a motivated and detail-oriented individual to join our team as a Marketing Assistant. In this role, you will support our marketing efforts across our brands and contribute to the overall success of our marketing campaigns. Your responsibilities will include assisting in creating and implementing marketing strategies, managing social media platforms, conducting market research, and coordinating marketing activities. As a Marketing Assistant, you will have the opportunity to gain valuable experience in a dynamic and entrepreneurial environment.

Skills/Experience:

• Proven experience as a Marketing Assistant or similar role
• Familiarity with social media platforms and digital marketing tools
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Proficient in Microsoft Office Suite
• Knowledge of graphic design software is a plus
• Diploma or degree in Marketing, Business, or a related field.

The position is full-time internship, Monday to Friday, from 10am to 6pm, with occasional evening and weekend availability required for events. Please note that we are unable to consider candidates from overseas or those requiring an Employment Pass for this role.

What’s in it for you?

• Attractive remuneration package
• Personal training and development opportunities
• Friendly working environment
• Opportunity to shape the future of The Boutique Group together with management
• Applicable for 3 months or 6 months internship.

About our group:

The Recording Media Operations team is looking for a Senior Supervisor. In this position, you will be responsible for direct supervision of the operators. You will oversee activities in a production area to meet production goals, quality and cost objectives.

About the role - you will:

• Provide general supervision of a major factory unit with responsibility for quantity and quality of work, costs, methods, and the interpretation and enforcement of company regulations.
• Complete business excellence projects focused on operational efficiency, safety, scrap reduction, cleanliness, cycle time and yield improvements.
• Accomplish manufacturing staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures.
• Maintain staff by recruiting, selecting, orienting, and training employees, developing personal growth opportunities.
• Maintain workflow by monitoring steps of the process; setting processing variables; observing control points and equipment; monitoring personnel and resources; studying methods; implementing cost reductions; developing reporting procedures and systems; facilitating corrections to malfunctions within process control points; initiating and fostering a spirit of cooperation within and between departments.
• Complete production plan by scheduling and assigning personnel; accomplishing work results; establishing priorities; monitoring progress; revising schedules; resolving problems; reporting results of the processing flow on shift production summaries.
• Maintains quality service by establishing and enforcing organization standards.
• Ensures operation of equipment by calling for repairs; evaluating new equipment and techniques.
• Provides manufacturing information by compiling, initiating, sorting, and analyzing production performance records and data; answering questions and responding to requests.
• Creates and revises systems and procedures by analyzing operating practices, record-keeping systems, forms of control, and budgetary and personnel requirements; implementing change.
• Maintains safe and clean work environment by educating and directing personnel on the use of all control points, equipment, and resources; maintaining compliance with established policies and procedures.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed

This is a night shift position. Working hours are 7.30pm – 7.45am.

About you:

• Good communication and team management skills

Your experience includes:

• Leading group of operators to meet the team demand/quality/cost requirements
• Coordinating with all Engineering teams to meet key performance indicators requirements
• Do the work arrangement and performance tracking to improve team members’ skills improvement
• Responsible for operators’ Safety & Welfare
• Familiar with Microsoft Office
• Willing to work in cleanroom environment

The primary responsibility of the Content Marketing Communications Writer is to research industry-related topics, create high-quality technical-based content that satisfies the needs and addresses customer pain points. Handle content marketing projects/campaigns to support the company’s global branding and regional marketing communications strategy and drives leads.

DUTIES

• Research, write, edit and proof-read marketing technical content for various channels, including but not limited to website landing pages, eBooks, brochures, guides, how-to presentation and video tutorials.
• Collaborate with Marketing Communications Team to support different communication initiatives with compelling contents to drive traffic, engagement, leads, sales and customer retention.
• Conduct research or interviews with customers/in-house engineers to gather information, data, and audience insights; and synthesizing complex topics into engaging and informative written pieces.
• Create video concepts or storyline and collaborate with the creative team to produce compelling and impactful video fulfilling project objectives and requirements.
• Incorporate feedback from project owners, stakeholders, or clients to refine and iterate contents until they meet desired specifications and vision.
• Handle global product launches coordination
• Ensuring consistency of brand voice, style and tone across all content.
• Proofreading and reviewing content for accuracy, grammar and style consistency.
• Perform any other ad-hoc duties and projects assigned.

REQUIREMENT

• Diplomas/Degree in Engineering, Computer Science, Information Technology or journalism, literacy or any relevant field
• At least 2 years of experience as a writer, with a strong portfolio showcasing diverse writing samples across different formats and industries in B2B.
• Strong technical communication and writing skills with a passion for crafting creative and informative storytelling.
• Demonstrated proficiency in writing, editing, and proofreading, with meticulous attention to detail and accuracy.
• Strong verbal and written communication in English. Good verbal and written communication knowledge of Vietnamese/Thai/ Japanese/Korean/Chinese language will be plus.
• Strong multi-tasking and organizational skills; able to efficiently undertake projects simultaneously and to approach all assignments with a marketing perspective.
• Experience in SEO writing and digital marketing preferred.
• Good collaboration and interpersonal skills; a good team player in a dynamic organization, especially in multi-cultural teams
• Experience working in Multinational Corporation and handling projects with a diverse group of members locally and remotely.
• IT Savvy and proficiency in Microsoft Office applications

The primary responsibility of the Digital Marketing Communications Executive (APAC) is to execute the company’s marketing communications strategy.

Being responsible to execute digital communications activities to achieve the company’s marketing goals by working closely with German HQ digital marketing team and APAC MarCom team based in Singapore, Japan, Korea, Taiwan and Southeast Asia.

DUTIES

Website (CMS, Technical)

• Create webpages with UX/UI/SEO perspective for APAC campaigns such as webinar, eBook campaigns etc.
• Manage multiple-countries website such as functionalities and user experience to improve the website conversion rate and customers satisfaction. You will be required to act as a bridging role between local country teams and HQ.

Search Ads

• Execution of APAC search advertising plan of Google, Yahoo, Naver & etc. include Keyword Expansion, Ad Testing, Negative Keywords Management, Bid Adjustment, Monitoring and Analysis of Performance etc. Content supported by Country MarCom.
• Campaign Promotion
• Execution of online promotion for events, product launches or other ad hoc activities together with APAC MarCom team via search advertising, Google display ads and social media ads (e.g. LinkedIn, Facebook) etc.

Data Analytic

• Use GA4 and PowerBI to analyze the performance for marketing campaigns.

Tech Support

• Handle Events (e.g. Webinar): technical/platform set up
• Handle emails technical set up

Ad hoc Tasks

• Handle global product launches coordination
• Support other activities assigned by leaders

REQUIREMENT

• Diplomas/Degree in Digital Marketing, New Media, e-Comm, Engineering or any related field of study
• 3+ years of digital marketing communication experience in an B2B technology industry
• Proficient in digital channel and tactics e.g. Website CMS, SEA, SEO, social media, email marketing, digital marketing analytics tools
• Good understanding of APAC digital landscape (individual country-based)
• Strong multi-tasking and organizational skills.
• Strong communication- and teamwork-skills, especially in multi-cultural teams
• Experience working in MNC and handle projects with a diverse group of members locally and remotely.
• Strong verbal communication in English. Some knowledge of Vietnamese/Thai/ Japanese/Korean language will be plus.
• A good team player in a dynamic organization

[What you will be working on]

Responsibilities:-

• Website Content Management

  • Oversee the revamp of the SP Website in collaboration with various internal/external stakeholders and work with the web vendor to ensure that timelines and milestones are well-planned and adhered to, including regular updates to management on the progress of the project

  • Create or adapt content for website in line with organisation strategy

  • Ensure content is updated for corporate pages (About SP) and corporate events (Graduation) on SP website

  • Work with internal stakeholders to ensure all content on the SP Website is accurate, current and updated

  • Manage web vendor for the creation of campaign webpages for corporate events

• Website Administration and IT support

  • Day-to-day administration of the SP Website including creation/deletion of user accounts and troubleshooting user account-related issues

  • Provide support to internal stakeholders for website-related queries, including organising training sessions to ensure all stakeholders are up-to-date on best practices

  • Manage web vendor to work on Service Requests from the various schools and departments (evaluate feasibility, budget, timeline, etc.)

  • Manage the website budget and procurement processes

• Web Traffic Analysis for actionable insights

  • Work closely with the content team to analyse the impact of paid campaigns in driving traffic to the website

  • Monitor website analytics data (WOGAA, Google Analytics, GTM) and provide timely updates to management, with actionable insights to improve the SP Website user experience

• Support other administrative duties where required

[What we are looking for]

Requirements:-

• Degree in Information Technology, Computer Science, Computer Engineering, Marketing, Communications, Advertising or related fields

• 3-5 years of experience working on websites that use enterprise-level content management systems eg: Sitefinity, Sitecore or Drupal

• Excellent project management skills, including managing external vendors, agencies and internal stakeholders

• Knowledge on User Interface and User Experience design and best practices will be advantageous

• Proficiency in basic website coding will be advantageous eg: HTML, CSS, Javascript

• Proficiency in data analytics will be advantageous eg: Google Analytics

• Proficiency in basic image editing software will be advantageous eg: Adobe Photoshop

Successful candidate will be offered a 2-year contract in the first instance.

Closing date: 28 March 2024

If you are shortlisted for the position(s), you should hear from us within 30 days of the closing date of the advertisement.

• Assist company to manage social media platform.
• Social media strategy development: Work with the team to create social media strategies that support the overall marketing plan.
• Social media account management: Manage social media accounts, including but not limited to, Facebook, Instagram and Tik Tok ensuring all content is up to date, accurate, and aligned with the brand's voice.
• Social media advertising: Develop and execute social media advertising campaigns, including targeting, ad creative, and budget management.
• Analytics: Monitor social media analytics to track and report on the success of social media campaigns, including engagement, reach, and conversions.
• Community management: Engage with social media followers and respond to comments and messages in a timely and professional manner.
• Stay up-to-date with social media trends and best practices: Continuously research and educate themselves on social media trends, new platforms, and best practices to ensure that the brand's social media presence is effective and relevant.

Expectations of an Associate Integrated Media Manager:

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
• Lead on day to day running of the account with clients & agency partners
• Drive relationships at the appropriate levels of our client organizations
• Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc.
• Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
• Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
• Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
• Assist in mentoring, and developing team members

[What you will be working on]

You will be part of a small but dynamic team within EDB’s Brand, Marketing and Communications division, focused on public communications to enhance EDB’s corporate reputation, positively shape perceptions of industries that EDB nurtures, and convey to local audiences the impact of EDB’s work on the Singapore economy and jobs. You will craft content and implement ideas for amplifying EDB’s work across a range of social media platforms to generate brand visibility and marketing leads, and also to drive audience growth and community engagement in Singapore and globally.

Responsibilities

• Develop and execute channel-specific strategies for LinkedIn, Instagram, Facebook and YouTube

• Write effective social posts/ads in an authentic voice for EDB that grab attention and engage platform users.

• Create social content across static and animated formats including carousel posts, document ads and short-form videos (IG Reels, IG Stories)

• Run social media campaigns to build an engaged community and nurture brand ambassadors

• Provide onsite support at events including capturing video content

• Ensure that daily operations run smoothly, including managing the social media calendar; scheduling posts using social media management tools; ensuring the final published posts are properly rendered within each platform’s specifications; and community management

• Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimise performance and help achieve business goals

• Social media reporting and competitive analysis

• Stakeholder and agency management

[What we are looking for]

To meet the challenges of this role, you must have/be: 

• At least 3 years of B2B marketing experience, with an understanding of integrated campaign planning across channels

• Strong interest in social media, with excellent writing skills

• Experience in content creation, creative design and experience running campaigns across different platforms

• Knowledge and experience with video content creation, including writing, producing, and editing video productions using software such as Premiere Pro and CapCut

• Experience with social media management and analytics tools such as Sprinklr and Adobe Analytics

• Committed to excellence in project execution and adept at managing priorities and timelines

We welcome applications from Singaporeans and will review these on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of their application date.

[What you will be working on]

Responsibilities:

• Facilitate students’ learning and growth, including providing pastoral care.
• Develop curriculum across Pre-Employment Training (PET) and adult learners for Continuing Education Training (CET), aligned to industry trends and needs.
• Deliver course content, which includes creating and administering course assessments, and carrying out project supervision, leading module teams where necessary.
• Evaluate and enhance curriculum design and course delivery by employing appropriate teaching and learning strategies. 
• Engage actively with industry stakeholders to keep up with emerging practices, trends and developments, or leading student projects and share insights with the team.
• Collaborate with industry stakeholders so that learners may leverage on them for enhanced learning.
• Lead or contribute to school or institutional committees to complement administrative/management/teaching and learning efforts.
• Lead or contribute to new initiatives of the school or institution, in response to changing needs in the industry. 

[What we are looking for]

Requirements:

• At least 4 years(s) of relevant experience of using the arts in community engagement and/or community development.

• Relevant qualifications in applied arts or other arts-based related disciplines.
• Passionate in developing individuals who are interested in community engagement/development.  
• Prior experience in design thinking, project management and knowledge of research methods will be an advantage.
• Prior experience in teaching/working with youths or curriculum development will be an advantage.
• Good intrapersonal and interpersonal skills.

Successful candidate will be offered a 2-year contract in the first instance.

Closing date: 22 March 2024

If you are shortlisted for the position, you should hear from us within 30 days of the closing date of the advertisement.

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

Not ready to apply? Join our Talent Community to get relevant job alerts straight to your inbox.

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

What will you do at Ciena?

The Global Events Marketing (GEM) team is seeking an enthusiastic event professional with an emphasis on APJI Trade Shows to project manage and deliver industry trade shows and hosted events as assigned.
 

You will represent Ciena, communicate key marketing messages and facilitate the execution of these events. On-site attendance of the event will be required. You will work on various events with many different stakeholders from Sales, Marketing and Corporate executives to deliver an exceptional experience for our internal and external customers, in line with our corporate and regional objectives and company values.

Overall Responsibilities

• Support the Global Event Marketing strategy through the management and execution of event logistics including, but not limited to; event evaluation, reviewing sponsorship and exhibition opportunities, managing and tracking event schedules and the management or updating of event management systems and communication channels and participating in and helping to manage pre-event planning calls
• Manage the coordination of marketing deliverables such as pre-show marketing communications, booth graphics, giveaways, managing hotel room blocks, coordinating shipping to/from event, communicating event details to relevant stakeholders, and onsite management
• Coordinate the development of booth designs, graphics production and show services, as well as coordinate onsite logistics such as booth setup, on-site management and dismantling
• Conduct pre-show debrief processes such as staff or attendee surveys, post-show email communications, feedback gathering from staff and external attendees including post-show reports to help evaluate the success and ROI of an event.

General Activities

• Negotiate pricing and sponsorship with conference/trade show organizers
• Work with GEM team to manage accounting for trade shows, including raising purchase orders, organizing and submitting invoices for payment, and invoice and credit card payment receipt tracking
• Create and manage marketing creative job needs through our content management system
• Create SalesForce (SFDC) campaign codes, uploading leads from trade shows and send post event surveys and manage data feedback
• Create and manage on-site meeting schedules through Jifflenow, our meeting management tool
• Source for trade show giveaways and manage the procurement process 
• Oversee booth setup and manage all trade show logistics
• Propose and manage printing of additional marketing materials such as banners and brochures to elevate Ciena’s branding 
• Travel on site to manage and execute GEM trade shows as needed

Collaboration with stakeholders

• Collaborate with Corporate and Field Marketing teams on marketing campaigns, such as pre-show direct mail campaigns, advertising, and public relations, ensuring maximum event exposure, lead generation and customer engagement
• Coordinate and execute planning calls for each show with global stakeholders; provide background information on the event, manage and set expectations of stakeholders, create action register to be distributed to planning team before/after calls for event management
• Collaborate with the conference event planning team to manage conference-type events during trade shows
• Collaborate with GEM Team colleagues in all regions to ensure 360-degree coordination, event planning consistency and communication on best practices and learnings
• Continually monitor technology trade show industry, evaluate and recommend potential trade show opportunities based on the corporate, marketing and sales objectives

Areas of impact

• Provide continual evaluation of event programs, including post-event evaluations, ensuring measurable tracking methods are followed, reporting ROI and identification and implementation of any new best practices into all aspects of event planning process, execution and review
• Analyze event, industry and competitive data to drive strategic recommendations and improve effectiveness and efficiency of events
• Document and continuously improve all event related processes
• Create pre-show and post-show reports for each show outlining ROI and feedback for general reporting and evaluation
• Regularly report to Manager areas of impact, to ensure continued regional alignment with Director on Global Event Marketing Strategy

Experience

• Must have minimum 5 years professional experience planning and coordinating trade shows and events
• Must have strong written and verbal communications skills, including presentation and briefing skills
• Excellent project management and organizational skills
• Experience with budget management
• Ability to reprioritize multiple projects as deadlines and objectives change
• Superior scheduling, organizational and multi-tasking skills
• A collaborative approach to work seamlessly with teams from across the business
• Ability to think on your feet in a fast-paced environment
• Ability to travel and work flexible hours as needed
• Knowledge of SalesForce (SFDC) preferred
• Cvent knowledge for venue searches and event registration is preferred
• Knowledge of the technology industry is preferred

Qualifications (not essential)

• Bachelor’s Degree in Event Management (or related or a related discipline such as a Marketing or Hospitality degree) is considered an asset
• Diploma in Event Management / Planning is considered an asset (for example a CIM Accredited course or Diploma)

#LI-SM

Job Responsibilities

- In-house design for company’s collateral

- Content creation for social media platforms such as Facebook, Instagram, YouTube


- Maintain company’s objective by generating inbound leads via Facebook Ads, Google Ads (Paid and Organic)
 - Photography cum videography required at job sites for completed projects, followed by photo/video editing/production for content


- To handle online marketing eg Facebook, Instagram, and company website


- Responsible to assist in marketing planning and execution

Requirements:

- Knowledge in Adobe Photoshop / Illustrator / Canva

- Knowledge in social media marketing skills

Job Responsibilities

- In-house design for company’s collateral

- Content creation for social media platforms such as Facebook, Instagram, YouTube


- Maintain company’s objective by generating inbound leads via Facebook Ads, Google Ads (Paid and Organic)


- Photography cum videography required at job sites for completed projects, followed by photo/video editing/production for content


- To handle online marketing eg Facebook, Instagram, and company website


- Responsible to assist in marketing planning and execution

Requirements:

- Knowledge in Adobe Photoshop / Illustrator / Canva

- Knowledge in social media marketing skills

We are looking for:

An expert at visual communication and love telling stories.

You are able to use various multi-media and design tools such as typography, design (static + interactive), illustration, photography, and videography to get your message across.

You are a team player and you're passionate about creative work.

Responsibilities:

• Content creation: Create engaging, creative, innovative content such as photos, videos, GIFs, flatlays, etc. for posting on social media and other digital platforms
• Community management: Manage and oversee various social media accounts and monitor relevant online conversations and respond appropriately
• Analysis: Compile monthly reports to analyse the social media presence of brands, determine the efficacy of strategy and identify areas for improvement
• Keep up to date with any social media and digital trends

Requirements:

• Creative with a strong sense of aesthetics
• Ability to shoot photos and videos with a DSLR camera
• Ability to use Photoshop and/or Illustrator, Final Cut Pro and/or Adobe Premiere Pro and After Effects
• Possess good command of English
• Interest and passion for all things social media
• Strong team player who is responsible, able to work independently, and meet deadlines

Let us get to know you better by sending us a short write-up of why you'd like to work with us, your CV, design portfolio, Instagram profile, and asking salary.

An exciting opportunity has become available for a Manager, Digital Media, Asia to join our team. This role will be based in Singapore and will be reporting directly to the Director of Digital Media, MEA APAC and is responsible for optimizing online media to generate quality traffic to Accor direct platforms that converts into Room Nights/Revenue to Accor hotels in Middle East, Africa, Turkey, Asia and Pacific (MEA APAC). 

It consists of implementing and analyzing Accor’s digital media strategy in all countries across MEA APAC to acquire and retain guests by targeting them across the customer journey and support in the delivery of the strategy and performance for the entire region. 

The Digital Media Manager is responsible for supporting the relationship with appointed media agencies and key publishers, plus identifying new paid media opportunities within region. The position also provides strategic guidance and support to the digital media teams in countries and is responsible for the performance of paid media campaigns and deliverables through defined KPIs.

Getting to know the role and your responsibilities: 

Executing and Optimizing MEA APAC Paid Media 

• Briefing, analyzing and challenging agencies to deliver innovative and effective media plans across online display (including programmatic and paid social). 

• Leading the alignment on media KPIs to ensure all paid media is measurable. 

• Conducting research and audience analysis to identify target demographics and optimal media channels. 

• Identifying and sharing best practice media strategies to improve media performance across MEA APAC 

• Implementing strategies to acquire new customers and retain existing customers and loyalty members at the best cost. 

• Analyse and report on campaign media performance to align with business KPIs on a monthly, quarterly, and annual cadence. 

• Monitor & adapt the media campaign strategies based on the current situation of the region/market. 

Strengthening Media Partner Relationships on Behalf of Accor 

• Is a Point of Contact (POC) to the agencies. 

• Actively participates on partner calls to improve performance and identify new opportunities. 

• Regularly tracks media trends and competitors in priority markets, to support the growth of Accor’s media network. 

• Proactively initiates a test and learn methodology/calendar. 

• Participates in negotiations for co-funded media pilots. 

• Fosters strong relationships with agencies. 

• Represents Accor MEA APAC in meetings. 

Collaborating with Global Media & HUB Ecommerce/Marketing Teams to Reach Business and Campaign Objectives and Priorities 

• Responsible for the ongoing measurement of paid media using Accor specific dashboards and tools (Tableau, Sprinklr). 

• Implements fast local adoption of Global Joint Business Plans and objectives, adjusting to meet local specificities (including Google, Meta, Microsoft). 

• Communicates animation plans. 

• Ensures alignment with the full-funnel strategy and objectives of the company. 

• Supports the tracking and attribution of media activities to support ongoing investment (ie. Ekimetrics). 

• Ensures a deep understanding of paid media and operational requirements, including tag / pixel implementation procedures. 

• Supports the in-country digital media teams in their media optimisation & analysis, including channel and audience targeting recommendations. 

• Develops deep analysis of digital media to optimize overall web direct business. 

Supporting Growth and Innovation 

• Staying up to date with digital media trends, competition, and potential new channels, including updates to social media marketing, attribution, targeting, and programmatic media buying. 

• Supporting the implementation of transversal projects of DCO, data-sharing and cookie less targeting, to generate incremental revenue. 

• Identifying and adapting a streamlined campaign reporting template for MEA APAC. 

• Project management: ability to prioritize and manage multiple demands in a challenging environment. 

• Successfully complete training programs as required and identify new training/upskilling opportunities to align with the role. 

Managing Media Investments and Accounting Requirements 

• Implementing and managing the budget and financial processing requirements to meet budget guidelines. 

• Respecting and following internal accounting processes & objectives. 

• Provide guidance on country and hotels media budgets. 

• Identification of local business needs to support visibility.  

• Consolidation and management of local budget sources & fees. 

About the Role

The role covers public relations (PR) and corporate communications, requiring the manager to be responsible for nurturing a strong news media network; increasing awareness, as well as manage and influence public opinion through a variety of communication outlets to enhance brand or product awareness. This includes advising Far East Organization’s business leaders and setting up protocols for communication.

Responsibilities

1. Lead the planning and implementation of PR and communications initiatives related to the corporate brand and business unit brands to enhance the company’s brand awareness and corporate image
2. Set up protocols, ensure good corporate governance, and tone of voice for all assets developed for corporate communications
3. Develop and execute creative, engaging and effective PR campaigns through translating brand and key messages into media concepts and compelling stories
4. Leveraging a variety of media channels to maximize the company’s brand exposure through press engagement, interviews, editorials, and listings where suitable
5. Build strong and positive relationships with editors and journalists of traditional media, key newspapers and publications, influencers, KOLs, and other related parties
6. Develop and/or edit news releases, speeches, articles and other press and editorial collateral and materials
7. Ensure crisis preparedness for the company. Support the development and implementation of crisis and issues management frameworks for the company
8. Manage sensitive issues jointly with respective business groups and overseas offices to protect the reputation of the company and the employer brand
9. Advise business groups on PR and communication campaign development and execution for a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
10. Managing external PR and communications agencies
11. Analysing and reporting results of PR campaigns & initiatives

Leadership Responsibilities

1. Able to offer sound guidance to key business stakeholders and company leaders in corporate PR
2. Establishes direction/ objectives for the team, trains and monitors team members’ performance.
3. Cultivates and nurtures the growth and development of team members.

Requirements

1. Degree in Public Relations, Mass Communications, or related fields
2. Minimum 10 years’ experience in public relations and corporate communications / crisis communications.
3. A solid understanding of the media landscape.
4. A strong network of PR and media contacts.
5. Exceptional verbal and written communication skills
6. Excellent presentation, interpersonal and stakeholder management skills to engage diverse audiences with ease
7. Experience in PR agency and/or real estate industry will be an added advantage

BNB Chain is looking for a dynamic Public Relations and Communications Manager to join our team. This is a full-time remote APAC-based position reporting to the Global Marketing function. This individual who fills the position will be pivotal in increasing public awareness of BNB Chain, enhancing our company image, and managing communications effectively during crises. The ideal candidate will have a proven track record in public relations, media relations, and communications within the technology or blockchain sector, specifically within the APAC region and mainland China.