1.Chinese Marketing Strategy
â–Ş Develop comprehensive Chinese marketing strategy and growth marketing strategies that integrate partnerships, affiliates, and KOLs initiatives.
â–Ş Implement and manage Chinese digital marketing campaigns across various channels, ensuring alignment with overall business objectives and KPIs.
â–Ş Utilize data-driven insights to evaluate campaign performance, identify trends, and optimize marketing strategies for continuous improvement.
â–Ş Monitor industry trends, competitor activities, and customer behavior to stay ahead in a rapidly evolving digital landscape.
2. Chinese Partnerships
â–Ş Identify, negotiate, and establish partnerships with relevant brands, influencers, and platforms to expand our reach and customer base.
â–Ş Collaborate with external partners to develop joint marketing initiatives, promotions, and campaigns that drive mutual growth and brand visibility.
3.Chinse KOLs (Key Opinion Leader) Management
â–Ş Identify, engage and manage KOLs and influencers who align with our brand ethos and target audience.
â–Ş Develop and execute KOLs marketing strategies, including content collaborations, sponsored posts, and ambassadorships.
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Track and report on KOLs campaign performance, adjusting strategies as necessary to achieve marketing goals
Requirements
â–Ş Experience in Chinese negotiating partnerships, managing affiliate programs and executing influencer marketing campaigns will be advantageous.
â–Ş Self-starter with strong project management skills, able to work independently yet effectively in a fast-paced environment.
â–Ş Excellent communication and interpersonal skills, with the ability to build rapport with multiple stakeholders and cross-functional teams.
â–Ş Detail-oriented in order to ensure timeliness and accuracy of all communications.
Passion for e-commerce, beauty, fashion, and lifestyle, with a strong understanding of our target audience.
â–Ş Demonstrate a high degree of flexibility and be comfortable navigating ambiguity.