Digital Marketing Executive Job Description
The Digital Marketing & Social Media Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.
Responsibilities:
Assist in the development of the overall digital marketing strategy
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Plan and monitor the ongoing company presence on social media (Instagram, Facebook, Tik Tok Shop, WeChat etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online blogs and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Improve user experience in the company’s website
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insights in online marketing trends and keep strategies up-to-date
Requirements :
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Good knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Proficient in communicating both English and Chinese
Minimally Diploma in marketing or relevant field