Apply your learnings and passion for luxury marketing at Singapore's top fine jewellery brand.
Role Description:
Executive and contributor to shaping our stylistic brand image, assets and guides. To update existing material, generate novel work, and identify new ways to reach consumers through the digital space. To focus on appealing to consumers' interests by creating engaging material and ensuring consistency in standards.
Overview:
• Content and brand asset creation and social media copywriting
• Review, track and analyse data
• Competitive research and analysis
• Support in events, VM, admin and sales
Roles and Responsibilities:
1. Content Creation:
• Develop and create high-quality marketing materials and content for social media platforms such as Instagram, Facebook, TikTok, and others.
• Generate ideas and concepts for visually appealing and engaging content that aligns with the brand's voice and objectives.
• Produce a variety of content types, including images, videos, GIFs, and other multimedia assets.
• Source, negotiate and liaise with third-party vendors like printers and packaging suppliers to project manage the final production.
2. Photography:
• Capture high-quality images that showcase products, events, and brand aesthetics.
• Ensure consistency in visual style and branding across all photographic content.
• Edit and enhance photos using image editing software to maintain a cohesive and professional look.
3. Video Production:
• Plan, shoot, and edit video content for different social media channels.
• Utilise video editing software to create engaging and shareable videos.
• Stay updated on video trends and implement innovative approaches to enhance video content.
4. Social Media Management:
• Strategise, plan, manage and update social media accounts with fresh and relevant content.
• Monitor social media channels for trends, comments, and user engagement.
• Collaborate with the sales and marketing teams to align content with broader marketing strategies.
5. Community Engagement:
• Engage with the audience through comments, messages, and other interactions to generate leads for sales and data collection.
• Foster a sense of community by responding to inquiries and building relationships with followers.
6. Analytics and Reporting:
• Track the performance of social media content using analytics tools.
• Analyse data to understand audience behaviour and adjust content strategy accordingly.
• Provide regular reports on key metrics and insights.
7. Stay Current with Trends:
• Stay informed about industry trends, social media updates, and emerging technologies.
• Implement new features and trends to keep the brand's social media presence fresh and relevant.
8. Collaboration:
• Collaborate with cross-functional teams, including sales, design, and communication, to ensure a consistent brand message.
Qualifications and Skills:
• Proven experience as a resourceful creative content creator with a strong portfolio showcasing editing, video, and photography skills.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and image editing tools (e.g., Adobe Photoshop, Lightroom).
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent communication skills and the ability to work collaboratively in a team.
• Creative mindset with the ability to generate fresh and innovative content ideas.
• Knowledge of SEO and content optimization for social media platforms.
